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Episode 278 / Chris Love / Virgin Media O2 / Head of Marketing Performance & Econometrics

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Manage episode 461393748 series 2440638
Content provided by Tom Ollerton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Ollerton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

The secret to success in data driven marketing is relationships - according to Chris Love, Head of Marketing Performance & Econometrics at Virgin Media O2.

On the latest podcast episode, Chris explains why getting the marketing team out of its silo and knowing how to contribute to other teams' success, while letting them help yours with their insights, has stood him in good stead throughout his marketing career. He also shares his views on the importance of "sweating the small stuff" and why, ultimately, all we do is sales.

  continue reading

306 episodes

Artwork
iconShare
 
Manage episode 461393748 series 2440638
Content provided by Tom Ollerton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Ollerton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

The secret to success in data driven marketing is relationships - according to Chris Love, Head of Marketing Performance & Econometrics at Virgin Media O2.

On the latest podcast episode, Chris explains why getting the marketing team out of its silo and knowing how to contribute to other teams' success, while letting them help yours with their insights, has stood him in good stead throughout his marketing career. He also shares his views on the importance of "sweating the small stuff" and why, ultimately, all we do is sales.

  continue reading

306 episodes

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