208: The Google Analytics update you can’t ignore and the battle of radio versus podcast

SMC: School Marketing and Communications

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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

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#61: How agentic AI can transform B2B event marketing with Travis Cushing, CPO of RainFocus 23:19

7 days ago23:19

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If you had to bet on one technology that will fundamentally reshape B2B marketing in the next five years what would it be, and would it have “agentic” and “AI” in the name? Agility requires not just reacting to technological advancements like agentic AI, but proactively experimenting with them and adapting your strategies based on real-world results. It also requires organizational buy-in and a willingness to challenge established norms. Today, we're going to talk about the rise of agentic AI and its potential to revolutionize B2B marketing, particularly in event marketing. To help me discuss this topic, I'd like to welcome, Travis Cushing, Chief Product Officer at RainFocus. About Travis Cushing As Chief Product Officer at RainFocus, Travis Cushing brings over 20 years of experience in the events and SaaS industries, blending product strategy, customer empathy, and technical execution. With deep expertise in event technology, product-led growth, and integrated data-driven experiences, he is committed to transforming event workflows into strategic business drivers. His passion for people and experiences has built bridges between customers and development allowing RainFocus to execute and build great software. Travis Cushing on LinkedIn: https://www.linkedin.com/in/travis-cushing/ Resources RainFocus: https://www.rainfocus.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

2 years ago 27:17

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School marketing and communications with Charlie Maughan and Rita Kilroy

Tune in as Charlie and Rita Deep Dive into all things audio advertising, debating whether radio or podcasts are the best listening platform for school marketers to spend their hard-earned media budgets towards. In the Making News segment, the pair are once again joined by imageseven Digital Marketing Specialist Harrison Shearn to reveal the Google Analytics update that can’t be ignored any longer. In the Rants & Raves, they heap praise on a campaign for IKEA.

Got more questions for Charlie and Rita? You can ask them via the following:

· Email: smc@imageseven.com.au

· Survey: imageseven.typeform.com

233 episodes

#Business #Marketing #Andrewsculthorpe #Bradentwistle #Educationmarketingnews #Image7 #Imageseven #Privateschoolmarketing #Schoolmarketingandcommunications #Schoolmarketingnews #Schoolmarketingpodcast #Brad Entwistle #Podcasting Education

208: The Google Analytics update you can’t ignore and the battle of radio versus podcast

SMC: School Marketing and Communications

published 2 years ago

MP3•Episode home

School marketing and communications with Charlie Maughan and Rita Kilroy

Got more questions for Charlie and Rita? You can ask them via the following:

· Email: smc@imageseven.com.au

· Survey: imageseven.typeform.com

233 episodes

All episodes

4 years ago21:38

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This episode, Charlie and Rita take a look at how school marketers can measure and maximise their return on investment (ROI). They discuss the top ten KPIs every marketing team should be tracking, before taking a deep dive into some mind-blowing digital marketing ROI statistics. The discussion then turns to the Visa rebrand … tune in to find out if it’s a rant or a rave! Episode links: The Marcom Society Top 10 KPIs every marketing team should track Mind-blowing Digital Marketing ROI Statistics 2021 Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK…

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208: The Google Analytics update you can’t ignore and the battle of radio versus podcast