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Content provided by HerBusiness and Suzi Dafnis | Cat Matson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HerBusiness and Suzi Dafnis | Cat Matson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Marc Cowper, Founder at Recomazing is our guest. We talk about how small businesses can use Recomazing to drive word of mouth marketing and how to get started getting recommendations for your business.

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121 episodes

Artwork
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Manage episode 121874480 series 34823
Content provided by HerBusiness and Suzi Dafnis | Cat Matson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HerBusiness and Suzi Dafnis | Cat Matson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Marc Cowper, Founder at Recomazing is our guest. We talk about how small businesses can use Recomazing to drive word of mouth marketing and how to get started getting recommendations for your business.

  continue reading

121 episodes

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Chantelle Bell has been a naturopath for 9 years, has been running her own clinic for 7, and has recently launched a new business for her line of herbal teas. In this episode of Social Media for Small Business , Suzi Dafnis and Cat Matson talk with Chantelle about her social media strategy, which platforms work best for different aspects of her businesses, and how she chooses which platforms to prioritise.…
 
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In this week’s year-end episode of the Social Media for Small Business podcast, Suzi Dafnis and Cat Matson interview Mireille Ryan, the CEO of the Social Media Marketing Institute and founder of the Social Media Marketing Awards, about three social media trends she’s going to watch for in 2017: live video, influence in marketing, and understanding and quantifying social media as a return on investment.…
 
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Content is more powerful than advertising, and having a solid, cohesive brand story across all your content can mean the difference between a customer being compelled to read on or just clicking away.??In this episode of the Social Media for Small Business podcast, Suzi Dafnis and Cat Matson interview Amey Lee of Heart Content -- a content consultancy firm that helps brands find the story they want to tell, and share it with the right customers -- about how small business owners can create a better brand story.?…
 
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Jeff Walker is author of “Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of your Dreams.” In this episode of the Social Media For Small Business podcast, Suzi Dafnis talks with Cat Matson about attending Jeff’s LaunchCon – a three-day even with over 800 attendees, where current and potential small business owners can learn and share their experience about launching a product or service.?…
 
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Digital is more than just a marketing channel. In this week’s episode of the Social Media for Small Business podcast, Suzi Dafnis and Car Matson talk with Holly Tattersall – the founder and CEO of Women In Digital and Digital Talent Co, two digital recruitment agencies that help match clients and companies that understand the value of digital – about unlocking the full potential of the digital medium.?…
 
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Tim Reid is the host of Australia and New Zealand’s #1 business and marketing podcast, the Small Business Big Marketing show. In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson invite Tim back on the show to talk about podcasting, social media, and marketing.
 
Storyboard is a new social media app that matches your photos and videos to the places you visit -- creating a more engaging story than you could get from Facebook, Snapchat, or blogging alone. In this episode of the Social Media for Small Business, Suzi Dafnis and Cat Matson interview Darren Tonkin, the creator and director of Storyboard, about how small businesses can use the app to create more quality interactions between customers and their brand. Listen in to find out more about: Why Darren created Storyboard How Storyboard communicates who, what, where, when, why, and how Getting people from your social media networks to Storyboard Why visual storytelling is so important for small businesses…
 
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Videos are becoming an increasingly important tool for small businesses. In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson interview social media strategist and coach Rachel McLean about why small businesses need high-quality, well-targeted videos, and how to get most from your video content. Listen in to find out more about: Where video fits in a social media content cycle, Using selfie sticks, and other technical tricks for recording high quality videos yourself. Pros and cons of professional vs. DIY videos, Learning from your competition, Why a call to action is so important, and how to use one in your videos.…
 
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Melinda Samson of Click Winning Content (www.clickwinningcontent.com.au) is our guest. She speaks to Suzi and Cat about why small businesses should consider advertising on YouTube, how YouTube ads work and tips for not paying a cent for your ads, how long a YouTube advertisement should be and what sort of budget you need to get started. Listen to learn how you can use this really targeted and affordable way to reach new clients. Plus tips and updates from the social media world to help you make the most of social media in your business.…
 
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Loren Bartley of Impactiv8.com.au joins Cat and Suzi as they talk about the power of Facebook advertising for small business. We look at why small businesses should consider using Facebook advertising in their marketing mix, the three steps to really effective Facebook advertising and why it starts with building an audience, what kind of budget you need to get started (it’s not as much as you think) and ways to measure the effectiveness of your Facebook ads campaigns. Plus tips and updates from the social media world to help you make the most of social media in your business.…
 
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You've no doubt heard the buzz about Snapchat. But, before you launch into yet another social media platform, we introduce you to Snapchat, who's using it, what it's good for an how it may work as one of your marketing vehicles. We interview Jo Scard of agency Fifty Acres. Plus what s in the news (LinkedIn is bought by Microsoft) and some great resources for your small business.…
 
Social media is an easy and effective way to build a reputation. In this episode Suzi Dafnis and Cat Matson speak with Mel Kettle of Mel Kettle consulting about how Twitter brought her 95% of her referral business, how she creates meaningful and productive conversations on social media and how to grow the 'know, like, trust' factor using social media. Plus Mel tells us all about the highlights from the Social Media Marketing World conference she attended (the big names AND the big themes).…
 
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Nathan Chan, owner of Foundr magazine, has built a following of almost 1million instagram followers using a simple strategy of matching his messaging to his market and posting inspiring quotes that his audience loves and resonates with. In this episode he speaks to Cat and Suzi about the must-dos if you want to use Instagram to grow a following and to cross promote your products and services.…
 
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