Evolving Your Brand: Lessons from Nimble's Market Repositioning

Social Pulse Podcast: B2B Edition

Imagine you're Benjamin Franklin, standing in the streets of Philadelphia in 1776. You've just helped draft the Declaration of Independence, but now you're faced with an even greater challenge: convincing a nation to embrace a brand-new identity. How do you evolve from being British subjects to proud Americans without losing sight of your core values?

That's the kind of monumental shift many B2B marketers face today. Your brand isn't just a logo or a tagline - it's the very identity of your business. But what happens when the market changes and your current position no longer fits? How do you declare your independence from an outdated image and forge a new path forward?

Enter Michaela Underdahl, our modern-day brand revolutionary. As Marketing Lead at Nimble CRM, she's not just theorizing about evolution - she's been in the trenches, leading a major repositioning effort. With over a decade at Nimble, Michaela has guided the company through a transformation from social CRM to a powerful growth engine for SMBs.

So, fellow marketers, are you ready to sign your own declaration of brand independence? Grab your quill (or keyboard), because Michaela's about to share some revolutionary insights that'll help your brand not just survive, but thrive in this brave new world of business.

Social Pulse Podcast host Mike Allton asked Michaela Underdahl about:

🧡 Identifying Repositioning Needs: Understand how to recognize when your brand needs to evolve to meet market demands.

🧡 Strategic Rebranding Process: Learn the step-by-step approach to repositioning your brand without losing your core identity.

🧡 Overcoming Repositioning Challenges: Gain insights on how to address common obstacles in the rebranding journey.

Learn more about Michaela Underdahl

• Connect with Michaela Underdahl on LinkedIn

Resources & Brands mentioned in this episode

• Nimble, Inc.
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• Learn more about Agorapulse with a free demo
• Social Media Marketing World
• Ebook: Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford
• Read.ai
• Firefly
• Otter.ai
• An episode: The Persuasion Paradox: Why Pain-Based Marketing Fails and What to Do Instead with Tamsin Webster
• Find Your Red Thread

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/evolving-your-brand-lessons-from-nimbles-market-repositioning

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.