Ep. 99 w/ Jon Stone - Discussing the Stone Ranch & the Heartbeat of a Hunter brand

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In the heart of East Texas, between Dallas and Houston, lies the Stone Ranch - a wildlife sanctuary born from one man's love for his parents and his passion for the outdoors. Jon Stone, a commercial general contractor by day, embarked on an unexpected journey into ranch development following a family tragedy.
The origin story of Stone Ranch is deeply personal and profoundly moving. After Jon's parents experienced a traumatic home invasion, his mother heroically defended the family, earning her the nickname "Warrior Princess." Wanting to bring joy back into their lives, Jon purchased land near their home in Crockett, Texas, with the initial goal of creating a place where he could take pictures and videos of wildlife to share with his parents. What began as a simple gesture of love expanded into something much greater as the Stone Ranch has developed.
Starting with topographical maps and a protractor, Jon designed the property around natural features, creating strategically placed water features, blinds, and feeders. He worked with timber companies to clear pastures while preserving the natural flow of the land. The result is a sustainable ecosystem that supports diverse wildlife including whitetail deer, axis deer, fallow deer, black buck antelope, bison, bongos, and sable. His trophy fishing pond has yielded bass over 12 pounds, while separate catfish ponds provide endless catch-and-cook opportunities.
What makes Stone Ranch truly special is its accessibility. It is conveniently located just a couple hours from major Texas cities. This proximity has made it an ideal destination for families, corporate retreats, bachelor parties, girlfriend getaways, and soon, weddings. The ranch offers various packages, from individual experiences to group adventures, all with the unique selling proposition of exclusivity - when you book Stone Ranch, you have the entire property to yourself!
Beyond the ranch experience, Jon has launched "Heartbeat of a Hunter," an outdoor lifestyle brand inspired by his love for wildlife and conservation. The brand encapsulates the adrenaline rush that comes with outdoor pursuits - whether hunting for game, the perfect photograph, or simply moments of joy and connection with nature. The distinctive heartbeat logo symbolizes the passion that drives outdoor enthusiasts of all types.
Perhaps most meaningful is Jon's commitment to sharing his ranch with others, particularly those who might not otherwise have access to such experiences. Veterans, first responders, children, and those dealing with illness are always welcome. He takes special pride in empowering women through outdoor skills and self-defense training, inspired by his mother's courage. For families, the animal feedings and safari rides provide unforgettable memories as children and adults alike come face-to-face with exotic wildlife.
As Stone Ranch continues to grow, with plans for a 10,000-square-foot lodge and wedding venue overlooking the water, Jon remains focused on creating an environment where people can build lifelong memories and annual traditions. The venture has evolved from a simple desire to make his parents smile into a thriving business that touches countless lives, all while staying true to its founding principles of sharing, conservation, and creating joy.
Whether you're seeking adventure, tranquility, or simply a connection with nature, Stone Ranch offers a uniquely personal Texas outdoor experience that keeps people coming back year after year. stoneranchtx.com

And for any of your outdoor enthusiast loved ones, HeartbeatofaHunter.com certainly has unique jewelry, knife sets and fashionable apparel!

Chapters

1. Introduction to John Stone (00:00:00)

2. Origin Story: West Nile and New Beginnings (00:02:42)

3. Developing the Ranch from Scratch (00:05:17)

4. Creating Memories and Sharing Experiences (00:11:31)

5. Stone Ranch Accommodations and Packages (00:17:02)

6. The Heartbeat of a Hunter Brand (00:21:14)

7. Future Plans and Where to Follow (00:27:05)