Creating Signal Not Noise/Melissa Rosenthal - The New PR, Driving In-Bound, Listicles ~ Spark of Ages Ep 26

Spark of Ages

What if your company's marketing could transform into its own dynamic trade publication? Learn from Melissa Rosenthal, co-founder of Outlever, as she shares her innovative approach to modern marketing on the Spark of Ages podcast. With Melissa's deep insights, we challenge outdated marketing strategies and unveil how companies can thrive in an AI-driven world by streamlining their tech stacks and targeting meaningful growth. Her experience at ClickUp underscores the importance of consolidating marketing efforts into efficient, multi-functional platforms.
Join us as we uncover Outlever's transformative tactics that help businesses reach new heights by focusing on inbound marketing and audience-first content. Melissa reveals how human writers, empowered by technology, craft narratives that break away from traditional public relations, creating impactful stories that resonate with audiences and drive engagement. This fresh approach not only positions companies as industry leaders but also redefines what it means to connect with consumers in today's fast-paced digital landscape.
The episode also explores Melissa's personal transition from the media to the tech industry, highlighting her adaptability and foresight in navigating career disruptions. We discuss the shift away from VC-backed hyper-growth models towards more sustainable, self-funded strategies that prioritize profitability and authentic engagement. Through Melissa's experiences with BuzzFeed and Cheddar, we gain valuable insights into the power of strategic decision-making and the importance of innovation in evolving marketing and technology landscapes.

Website: https://www.position2.com/podcast/
Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/
Sandeep Parikh: https://www.instagram.com/sandeepparikh/

Email us with any feedback for the show: [email protected]

Chapters

1. Introducing Melissa Rosenthal, Founder of Outlever (00:00:00)

2. Key Takeaways from this Episode (00:01:07)

3. What's Broken in Content Marketing? (00:01:55)

4. The Shift from Growth to Profitability changed how Software is bought and how we have to market (00:03:12)

5. Balancing Efficiency & Cost Cutting with Growth (00:06:32)

6. The Rise of Outlever (00:08:22)

7. Outlever's Unique Approach (00:11:15)

8. "The New PR" (00:14:55)

9. The Downfall of Traditional Media (00:17:31)

10. How Outlever uses AI in their process (00:19:53)

11. Outlever's Buyers in the C-Suite (00:20:48)

12. Outlever's biggest surprise is how to satisfy the demand (00:22:22)

13. Scaling Outlever Efficiently (00:24:14)

14. Strategy changes when you self-fund (00:26:20)

15. Leveraging AI for Business Efficiency (00:29:47)

16. Melissa's Passion for Disruption has been with her from the beginning (00:30:49)

17. BuzzFeed and the Power of Virality (00:32:52)

18. Cheddar and the Streaming Revolution (00:36:14)

19. ClickUp: Innovating Enterprise Software (00:37:10)

20. Applying B2C Concepts in B2B Marketing (00:39:19)

21. The Spark Tank Challenge: : Listicles Showdown (00:42:08)

22. Round 1: Psychological Principles Behind Listicles Effectiveness (00:43:17)

23. Round 2: Historical Listicles (00:45:37)

24. Round 3: Is this REALLY on the listicle? (00:47:21)

25. Melissa Rosenthal's favorite technology is AI (00:49:47)

26. Navigating a Marriage & Business with your Partner (00:52:30)

27. Melissa Rosenthal's Life Motto (00:56:30)

28. Rajiv & Sandeep's Conclusions (00:58:50)

29. Credits (01:00:35)