271: Stories Sell: Storytelling Secrets for Leaders. Matthew Dicks

SPEAK LIKE A CEO

Matthew Dicks, bestselling author of Storyworthy and Stories Sell reveals how stories captivate, connect, and inspire.

The key isn’t a list of events but a moment of transformation – without change, it’s just a report.

Matthew’s journey to globally-recognized expert began with a surprise win at The Moth storytelling competition, but it wasn’t luck.

His years as a writer, teacher, and even wedding DJ prepared him to hold any audience’s attention. His honest account of overcoming self-doubt shows that storytelling isn’t about talent – it’s about practice.

A simple but life-changing habit, which Matthew calls "Homework for Life," involves capturing one meaningful daily moment. This practice not only builds a reservoir of stories but also makes everyday life richer and more memorable.

Great stories, Matthew says, start with action and location to instantly draw listeners in. He also challenges the belief that humor is risky – nostalgic or relatable moments create connection without the need for punchlines.

Many businesses get storytelling wrong, drowning audiences in data instead of building connections.

Matthew highlights successes like Domino’s bold rebrand and failures where companies lose control by ignoring their flaws.

In leadership, storytelling builds trust and culture. Meetings become more impactful when leaders share real moments, not polished performances.

Matthew’s advice is clear: authenticity beats perfection. Stories connect because they’re real. Whether you’re giving a speech or pitching an idea, this episode offers practical tools to turn information into lasting impact.

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