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Legacy, Branding & Making It Happen | Carter Fowler Ep. 5
Manage episode 471230201 series 3645132
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For 140 years, Fowler Brothers Home & Patio has been more than just a business—it’s been a legacy. In this episode of Spectruss Speak Easy, Carter Fowler shares what it takes to keep a fifth-generation family business thriving when less than 1% make it this far. From honoring tradition to embracing change, Carter dives into the power of consistency, branding, and building trust with customers over generations.
We’ll explore the evolution of Fowler Brothers, from hand-drawn newspaper ads to cutting-edge marketing, and how staying dynamic in a shifting industry has been the key to success. Plus, Carter shares some behind-the-scenes stories, including a moment of childhood mischief that once shut down an entire store!
If you’re passionate about business, legacy, and the art of making things happen, this is an episode you won’t want to miss. Tune in now!
Chapters
1. Celebrating 140 Years of Family Business (00:00:00)
2. Consistency Through Generations (00:07:15)
3. Evolution of Advertising and Branding (00:21:54)
4. Quality Furniture That Lasts Generations (00:31:45)
5. The Customer Experience and Design Services (00:48:20)
6. Family Business DNA vs Corporate Culture (01:05:39)
7. Adventure Travel and Upcoming Expeditions (01:18:02)
9 episodes
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