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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
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Essential Social Media Ad Strategies feat. Carol Kabaale
Manage episode 454576916 series 3568897
Content provided by Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Ever wondered why your social media ads aren't delivering the results you hoped for?
Are you tired of pouring money into social media ads and seeing little to no return? Do you hit the "boost" button hoping for magic but end up disillusioned? You're not alone!
This week, we’re chatting with Carol Kabale, a seasoned Facebook ads consultant. Carol shares the importance of using successful social media posts as the starting point for ads, ensuring you leverage existing engagement for better impact. She explains how to set tangible business goals that go beyond mere view counts, advocating for strategies that lead to real growth and effective lead generation.
Carol dives into the nitty-gritty of setting up strategic ad campaigns, key performance indicators (KPIs) such as cost per result and the necessity of baseline testing and talks about the why behind waiting at least three months to properly optimize and verify campaign effectiveness.
If you’re curious about Meta ads, this is a must listen for actionable takeaways that will make your campaigns more effective in the long run!
Episode Highlights:
- Start ad campaigns using successful social media posts to ensure high engagement.
- Set clear business goals beyond view counts to drive meaningful growth.
- Employ tools like ManyChat for streamlined lead capture and engagement.
- Avoid simply boosting posts; utilize Ads Manager for detailed targeting and comprehensive tracking.
- Allocate a minimum of three months for campaign optimization and accurate metric assessments.
About Carol Kabaale
Carol Kabaale is a Facebook Ads & Strategy Consultant dedicated to helping online business coaches shine with Facebook ads.
Resources
- Facebook ad readiness quiz - https://carolkabaale.com/quiz/
- Website: http://carolkabaale.com/
- Instagram: http://instagram.com/carolkabaale
- LinkedIn: linkedin.com/in/carolkabaale
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - [email protected]
Chapters
1. Essential Social Media Ad Strategies feat. Carol Kabaale (00:00:00)
2. [Ad] Oui Travel Podcast (00:08:36)
3. (Cont.) Essential Social Media Ad Strategies feat. Carol Kabaale (00:09:06)
61 episodes
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