Best Agency Owner Heidi Schmidt Podcasts (2025)

1
Proven Marketing Strategies to Attract More Local Customers 22:10

23h ago22:10

22:10

Running a local business means your marketing needs to do more than just “look good” online. It has to bring real people through the door. In this episode of Stop the Scroll, we’re sharing strategies that actually work for small, local businesses that want to stand out in their communities, connect with the right audience, and turn online followers…

1
Why Content Batching Isn’t Working for You, and What to Do Instead 19:05

8d ago19:05

19:05

Feel like content batching is supposed to save time, but instead, it just leaves you overwhelmed, uninspired, and burned out? You’re not alone. In this episode of Stop the Scroll, I’m challenging the traditional advice around batching your content and sharing my alternative: idea batching. I’ll walk you through how this more flexible and sustainabl…

1
Instagram Engagement in 2025: What Actually Works (Even When You’re Not Posting Daily) 17:09

15d ago17:09

17:09

If you’ve ever felt guilty for not posting on Instagram every single day, this episode is your permission slip to let that go. In this solo episode, I’m breaking down what actually moves the needle on Instagram in 2025—and surprise: it’s not posting daily. From building real relationships to creating a simple engagement routine that takes 15–30 min…

1
Your Instagram Posts Can Now Show Up on Google, Now What? 23:02

22d ago23:02

23:02

Wait, Instagram posts can show up on Google now? Yep. And if you’re not optimizing your content for search, you could be missing out on serious visibility. In this episode of Stop the Scroll, we’re unpacking a big shift that’s changing how your Instagram content gets discovered, and why a keyword strategy matters now more than ever. Whether you’ve …

1
Real Talk Q&A: Schedulers, TikTok vs. Instagram, Posting Frequency, and More 27:16

29d ago27:16

27:16

Feeling overwhelmed by all the advice about what to post, when to post it, or how to manage your content when life gets busy? You’re not alone. In this episode, we’re keeping it real with a laid-back Q&A session, answering frequently asked questions straight from clients, DMs, and conversations with fellow business owners. From choosing the right s…

1
The Truth About Going Viral: Why It’s Not a Marketing Strategy 18:26

1M ago18:26

18:26

Everyone wants to go viral, but what actually happens when you do? And more importantly, does it move the needle for your business? In this episode, we’re sharing a real client case study where a short, unplanned Reel unexpectedly racked up over 250,000 views. It was shared thousands of times, saved by hundreds, and sparked major engagement…but the…

1
The CEO Mid Year Check-in: Strategy for Sustainable Growth 18:07

1M ago18:07

18:07

It’s July friends! How’s business? Now that we’re either midway through 2025, we’re all either coasting, growing, or drowning in overwhelm. This week, we’re hitting pause and asking the questions every business owner needs to answer mid-year: What’s working? What’s draining you? And how do you shift now so you’re not scrambling come Q4? In this hon…

1
What’s Actually Working on Social in Q2 (and What’s Not) 27:30

2M ago27:30

27:30

Feel like you’re throwing content at the wall and hoping something sticks? You’re not alone. This quarter’s social media updates might explain why. In this episode, we’re discussing what actually changed across Meta, Instagram, LinkedIn, and TikTok in Q2 and how those shifts affect your strategy, your reach, and your sanity. From Meta’s all-video s…

1
You’re Not Lazy, You’re Overwhelmed: How to Beat Social Media Burnout 25:02

2M ago25:02

25:02

Let’s be real, if you’ve ever opened Instagram, stared at the caption box, and closed the app without posting, OR if you have half a dozen unposted drafts of reels that you’re not sure you love enough to post. You, my friend, are not alone. And you’re definitely not lazy. In this episode, I’m pulling back the curtain on what’s really going on when …

1
Instagram Stories That Sell: The 3-Step Strategy You’re Probably Skipping 18:49

2M ago18:49

18:49

Ever feel like your Instagram Stories are just... there? No engagement, no leads, and definitely no conversions? It’s time to change that. In this episode of Stop the Scroll, Heidi breaks down a simple, actionable Instagram Stories strategy that goes beyond mindless posting and into true connection-building. If you’ve ever wondered how to actually …

1
How to Turn LinkedIn Into a Corporate Storytelling Powerhouse with Lara Ziobro 44:07

2M ago44:07

44:07

Think LinkedIn is just for job seekers? Think again. In this episode, I’m chatting with digital marketing leader and corporate storyteller Lara Ziobro to talk about why LinkedIn is the platform for employee-driven brand awareness, B2B storytelling, and executive visibility. Lara brings over two decades of marketing and communications experience at …

1
The Mindset Shift You Need to Hit Your Big Business Goals 20:17

3M ago20:17

20:17

Feel like you're playing small, even when you know you’re capable of more? This episode is your reminder (and your permission slip) to stop second-guessing your big ideas and start showing up with the boldness your business deserves. Whether you’re afraid to raise your prices, hesitant to launch that new offer, or stuck in the weeds of client work,…

1
From 1:1 to One-to-Many: How to Scale Your Business with Purpose (feat. Jen Howat) 32:06

3M ago32:06

32:06

What do you do when you’re fully booked and burned out, but still want to grow your business? In this episode of Stop the Scroll, I’m joined by strategist and Kajabi expert Jen Howat to talk about what it really looks like to scale your business with purpose. Whether you’re building a course, considering a membership, or testing out a group program…

1
How to Create a Winning Email Marketing Strategy (and why you need one now!) 20:41

3M ago20:41

20:41

If Instagram disappeared tomorrow, how would you connect with your audience? 😬 It’s a question more business owners need to ask themselves — because relying solely on rented platforms like social media is risky. In this episode of Stop the Scroll, I’m diving into the one platform you actually own — and the one that consistently delivers the highest…

1
Why Knowing Your Numbers Is the Ultimate CEO Move featuring Gala McCray 25:51

3M ago25:51

25:51

Let’s be real: for many small business owners, bookkeeping feels like a necessary evil - a box to check for taxes, a task to avoid until it's urgent. But what if your financials could actually become your secret weapon to business growth? This week, I’m joined by Gala McCray, founder of Two Arrows, a boutique financial services firm that supports c…

1
How I Use AI in My Marketing (Without Losing My Voice) 22:11

4M ago22:11

22:11

Feeling overwhelmed with content creation? You’re not alone, and that’s exactly where AI can step in (without making your brand sound like a robot). In this episode of Stop the Scroll, I’m pulling back the curtain on how I actually use AI tools like ChatGPT, CastMagic, and Descript to save hours in my weekly workflow, without losing the authentic v…

1
You Can’t Build a Business Online Only: Why In-Person Networking Still Matters 15:45

4M ago15:45

15:45

Tired of pouring hours into Instagram with minimal return? Wondering why your social posts aren’t turning into paying clients? Here’s the truth most digital marketers won’t tell you: social media can’t be your only strategy. In this episode, I’m pulling back the curtain on how I’ve actually grown my business. Hint: it’s through in-person connection…

1
Surviving and Thriving: Five Years of Business Lessons 24:48

4M ago24:48

24:48

What if you could skip the most common mistakes new business owners make—and fast-track your growth with real, hard-earned lessons? In this episode, I’m sharing what five years of running Heidi Schmidt Creative has taught me about pricing, systems, scaling, marketing, and mindset. Whether you're in year one or year ten, this episode is packed with …

1
Celebrating a Year of Podcasting: Lessons, Wins, and Embracing Imperfections 26:09

4M ago26:09

26:09

One year. 53 episodes. Countless lessons. This episode is a raw and honest reflection on what I’ve learned after a full year of showing up consistently to record Stop the Scroll. It’s personal, it’s practical, and it’s exactly what I wish someone had told me before I started. If you’ve ever thought about launching a podcast (or blog, YouTube channe…

1
Q1 Social Media Updates You Need to Know (and How to Adjust Your Strategy) 19:12

4M ago19:12

19:12

Think you’ve got a handle on your social media strategy? Think again. In this episode, we're breaking down the biggest social media platform shifts from Q1—and spoiler alert: things are changing faster than ever. Instagram wants you using music on everything (yes, even carousels), Threads is creeping into Twitter’s old territory, and LinkedIn? It’s…

1
Navigating Q1's Lessons: How Business Owners Can Strategically Plan for Q2 Success 20:29

5M ago20:29

20:29

How is it already the end of Q1? It seems like just yesterday that we were setting our January intentions! This week, we’re chatting about assessing our Q1 marketing efforts and planning strategically for Q2. It’s time to outline plans and set goals. Remember, even when we have big goals, it’s so important to remain flexible when it comes to your s…

1
What to Consider When Hiring a Social Media Manager 22:10

5M ago22:10

22:10

Are you on the brink of growing your business but unsure how to juggle all those responsibilities? Hiring a marketer can feel overwhelming—how do you know who to trust with your brand? Whether you’re outsourcing social media, email marketing, or overall strategy, choosing the right person makes all the difference. In this episode, I’m sharing the l…

1
The Bad Habits That Are Sabotaging Your Social Media Goals 17:18

5M ago17:18

17:18

Does social media feel daunting? Like a chore you just don’t want to do? My kiddo often says he doesn’t want to do things that he knows he SHOULD do because they’re boring. I don’t think social media is boring but I do think for many entrepreneurs it can feel like a chore, like they don’t get anything out of it. But with that attitude, of course, y…

1
Simple Social Media Engagement Strategies to Connect with Your Audience Authentically 26:00

5M ago26:00

26:00

How many of you feel overwhelmed by social media marketing? Chances are… 90% of you listening are and are looking for strategies to grow. Right? Let’s talk about the powerhouse of online marketing that’s probably being neglected – your engagement. We downplay the power of authentic interactions and so many business owners think that they can just p…

1
Why You Need to Stop Sleeping on LinkedIn 21:14

6M ago21:14

21:14

If there is one social network we’re all ignoring, it’s LinkedIn. I’ve had so many people ask about the value of LinkedIn and well, if it’s done thoughtfully and strategically, there’s a LOT of opportunity there. Fun fact: LinkedIn has over a billion users and less than 1% of them post regularly so there’s opportunity for reach and engagement aboun…

1
My Favorite Small Business Marketing Tools 20:35

6M ago20:35

20:35

What’s in your business tool box? What I mean by that is what do you use to promote your business? In this episode of Stop the Scroll, we’re sharing our essential marketing tools to enhance your strategy without the overwhelm. We’re also talking about the importance of not just using what works best for you but also the importance of regular audits…

1
How to Align Authenticity with Your Social Media Marketing Strategy 17:47

6M ago17:47

17:47

How do you show up when it feels like your life is a dumpster fire? Legit, it’s a question I hear often from clients who just…sometimes don’t want to show up because they feel like it’s hard to “sell” themselves when they may be dealing with other ish in their lives. I get that. That was my January. In this episode of "Stop the Scroll," we’re chatt…

1
Repurpose Your Content Like a Pro: Strategies to Maximize Your Content’s Lifespan 20:23

6M ago20:23

20:23

Tired of the content hamster wheel? You're not alone! As entrepreneurs, we often find ourselves overwhelmed by the constant demand to create new content. In this episode, we’re talking about how to work smarter, not harder, by revitalizing our existing content. When we repurpose our content, we maximize our marketing efforts without continuously ch…

1
How to Grow Your Email List and Diversify Your Marketing 21:14

7M ago21:14

21:14

Are you relying too much on social media to grow your business? What would you do if your favorite platform disappeared overnight? This year, a big theme among businesses - large and small alike - is how to diversify our marketing strategies. One of the easiest and most cost-effective ways to do this is by having a robust email marketing strategy. …

1
How To Own Your Marketing When You Feel Like Social Media is a Dumpster Fire 18:14

7M ago18:14

18:14

Y’all, we gotta talk about the ish that’s been happening lately. Facebook is removing fact checkers, TikTok…whatever, and we’re not even touching the Instagram changes yet. Social media can feel like a dumpster fire lately. I’ve been saying it for a while, but lately, it feels more accurate than ever. So what do we do? How do we move our business f…

1
What We’re NOT Caring About in Our 2025 Marketing (and what we are!) 22:17

7M ago22:17

22:17

You’ve seen the “ins and outs” trend right? This week, we’re doing a spin on that for our 2025 marketing tactics. This week, we’re sharing which tactics to keep and what to leave behind to stay ahead of the always-evolving digital landscape. From the nuanced use of hashtags to quality-driven content and AI-powered automation, this episode is full o…

1
Stop Copying Your Competitors: How to Stand Out Without Being a CopyCat 18:09

7M ago18:09

18:09

We’re all inspired by content. However, imagine how it feels to create something, only to see someone else create something that feels… like the same content that you put out there. I saw a comment on threads recently that inspired this, about how a woman had gone viral with a reel, and a few days later, someone took her reel, and caption and basic…

1
Social Media Trends and Predictions for 2025 25:23

7M ago25:23

25:23

Happy New Year! Are you ready to crush your social media goals in the new year? Staying ahead of the curve is key for solopreneurs, entrepreneurs, and social media pros alike as trends evolve and predictions roll in. In this episode, we’re diving into the game-changing shifts you need to know for 2025. From the unstoppable rise of AI to the influen…

1
Business and Marketing Lessons of 2024 and Goals for the Year Ahead 20:11

8M ago20:11

20:11

Happy End of 2024! Ready to elevate your business game in the year ahead? This week, we’re diving into a year end recap of the lessons learned running a social media marketing agency and the secrets to surviving and thriving. We experienced extensive client work, dealt with the harsh realities of burnout, and learned how to treat ourselves like a c…

1
How to Thrive as an Introverted Entrepreneur 23:17

8M ago23:17

23:17

Where are my fellow introverts at? Do you often feel drained by endless networking events and constant social media demands as an entrepreneur? You might think business success requires extroverted energy—but think again! In this episode, we’re diving into how to harness your introverted strengths to build meaningful connections and thrive in the b…

1
Essential Social Media Ad Strategies feat. Carol Kabaale 38:12

8M ago38:12

38:12

Ever wondered why your social media ads aren't delivering the results you hoped for? Are you tired of pouring money into social media ads and seeing little to no return? Do you hit the "boost" button hoping for magic but end up disillusioned? You're not alone! This week, we’re chatting with Carol Kabale, a seasoned Facebook ads consultant. Carol sh…

1
How to Elevate Your LinkedIn Strategy with Short-Form Video 20:00

9M ago20:00

20:00

Ready to take your LinkedIn game to the next level? Short-form videos are making their way to the professional networking platform that every B2B client of mine has a presence on. My question is, are you ready to add video to YOUR LinkedIn Strategy? With video views on LinkedIn booming, this episode discusses how you can get noticed on the platform…

1
Increasing Revenue with Strategies Beyond Social Media Featuring Cat Valverde 35:35

9M ago35:35

35:35

Every social media manager I know often laments about declining social media performance. Even if your business is getting decent performance - reach and engagement, chances are it’s down year over year over year. Are you also tired of unpredictable social media algorithms sapping your engagement? In this episode, I’m chatting with Digital Strategi…

1
You Don’t Need 10,000 Followers to be Successful in Business 21:13

9M ago21:13

21:13

Let’s get a little personal. What did your online journey first look like? When did you join social media? In this episode, I’m sharing a little bit about my chapter in We Lead: Community, Connections, and Collaboration. It’s a little nostalgic and shares some of my earliest experiences with writing and struggling through self-doubt during college.…

1
Stop Sleeping on Google Reviews: Why They Matter and How to Get Them 22:37

9M ago22:37

22:37

Have you ever wondered about the magic behind those top search results when you type "XYZ near me"? Spoiler alert: It's all about those Google Reviews! I was recently in a committee meeting for my local business association and we were talking about to how to highlight members. “Could we ask them to share reviews with us and then we share them on s…

1
The Power of Purposeful Content featuring Peg Fitzpatrick 40:17

10M ago40:17

40:17

Are you tired of aimless scrolling and muddled marketing strategies? Do you want to create more purposeful content that attracts more engagement and drives real results for your business? This week, we’re joined by social media strategist and author Peg Fitzpatrick to talk about content creation for small businesses. We dove deep into the power of …

1
Mastering Mindset and Overcoming Limiting Beliefs for Social Media Success 26:04

10M ago26:04

26:04

Are you struggling to make an impact on social media? Do you find yourself obsessing over likes and followers while burning out on content creation? Let’s talk about how to overcome these challenges. In this episode of Stop the Scroll, Heidi is spilling the secrets to shifting your mindset for a more rewarding and sustainable approach to digital ma…

1
Authentic Lead Generation Strategies featuring Lauren Najar 42:30

10M ago42:30

42:30

Who wants more leads? We all do, right? Leads are, after all, what drives business growth, which we all ALSO want. This week, we’re sitting down with business coach and agency owner Lauren Najar to discuss innovative lead generation and engagement strategies. Lauren shares her top tips for identifying and nurturing potential clients by focusing on …

1
Essential Instagram SEO Hacks for Organic Growth 19:37

10M ago19:37

19:37

Did you know that social media platforms like Instagram are being used as search engines? SEO isn't just for your website anymore my friends. With more and more people using social media platforms like Instagram and TikTok as search engines, it's crucial to optimize your content to be easily found by your ideal audience. This week, I’m diving into …

1
Why Going Viral isn’t a Social Media Strategy 23:05

11M ago23:05

23:05

Everyone wants more views, and more followers in the social media space. So many business owners have said to me, “I want to go viral.” Hard stop y’all. Going viral is nice, sure, but it’s not a part of a well-rounded social media strategy. In this episode, we’re talking about the obsession with going viral on social media and why it shouldn’t be a…

1
Marketing Funnels Made Easy with Kristi Mitchell 29:23

11M ago29:23

29:23

What’s a marketing funnel? Do you have one? This week, we’re diving into the essentials of email marketing and social media, emphasizing the importance of nurturing your audience through effective marketing funnels. Our guest Kristi Mitchell is sharing her mission to simplify marketing for businesses by leveraging multiple funnels tailored to diffe…

1
Holiday Marketing Tips for Q4 Success 20:39

11M ago20:39

20:39

Can you believe we’re nearly in Q4?! As we head into the time, now is the time to plan ahead - regardless of whether you’re a retail/product-based business or a service-based provider. From setting achievable goals to designing holiday offerings and mapping out marketing calendars, this episode will guarantee that you can end the year with a bang. …

1
Best Practices on How to Master Instagram Reels 28:26

11M ago28:26

28:26

Are you itching to get more out of your Instagram reels? Recently, Meta shared a document on how to maximize your impact on Reels. We’re breaking down the recommendations so they’re easy to understand, and implement into your own Instagram strategies. The biggest takeaway is the importance of entertaining, digestible, and relatable content that wil…

1
Why You Shouldn’t Rely Solely on Social Media Marketing to Promote Your Business 21:23

11M ago21:23

21:23

How many ways do you market your business? Are you relying solely on social media? Fun fact: 49% of consumers discover businesses through offline sources. If you’re not already, you should integrate offline marketing channels such as networking, print marketing, and public relations into your overall marketing strategy. Today, we’re sharing practic…

1
Why You’re Obsessed w/ the Wrong Metrics (& What to Track Instead) 20:22

12M ago20:22

20:22

How often do you track your followers? Do you get anxious when you see five new followers come in, but your follower count is lower? I think a LOT of business owners get stuck in this cycle of follower count which doesn’t really drive anything strategically. In this episode, we’re talking about why tracking unfollows can trigger anxiety, imposter s…

Podcasts Worth a Listen

Agency Owner Heidi Schmidt Podcasts

Podcasts Worth a Listen

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