))
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
»
How to Turn LinkedIn Into a Corporate Storytelling Powerhouse with Lara Ziobro
Manage episode 487702954 series 3568897
Content provided by Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Think LinkedIn is just for job seekers? Think again.
In this episode, I’m chatting with digital marketing leader and corporate storyteller Lara Ziobro to talk about why LinkedIn is the platform for employee-driven brand awareness, B2B storytelling, and executive visibility.
Lara brings over two decades of marketing and communications experience at major companies like Citigroup and Weber Shandwick. She shares how she transitioned from HR to digital strategy, what’s working now for large agencies on LinkedIn, and how YOU can tap into what’s working, whether you’re a solo entrepreneur or leading a large team.
If you’ve ever wondered how to get your team active on LinkedIn or how to get results without paying for ads, this conversation is your blueprint.
Episode Highlights:
- Why LinkedIn has become the platform of choice for B2B and internal storytelling
- How to activate executives and employees as authentic brand advocates
- The content formats that are actually working on LinkedIn right now
- Why document uploads (PDF carousels) are outperforming animated content
- How to measure success on LinkedIn beyond just impressions and followers
- The future of LinkedIn and trends to watch for in 2025 and beyond
- How to start building your personal or business brand on LinkedIn—without feeling cringey
Loved this episode?
If Stop the Scroll has helped you rethink your marketing strategy or inspired your next LinkedIn post, we’d love for you to spread the word. Subscribe to the podcast so you never miss an episode, and leave a rating or review to help other entrepreneurs and marketers find the show. Your support means the world—and helps keep these conversations going! 💬🎧
Resources
- Get on the waitlist (or join!) the Social Media & Marketing Masterclass!
- Ready to map out your own big goals? Book a 90-minute strategy session to get unstuck and clear on your marketing
- Subscribe to the newsletter to stay up to date!
Connect with Lara Ziobro
Website: https://lararuth.com
Instagram + TikTok: @LaraZiobro
🔗 LinkedIn: Lara Ziobro on LinkedIn
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - [email protected]
62 episodes
Share
