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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
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How I Use AI in My Marketing (Without Losing My Voice)
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Content provided by Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Feeling overwhelmed with content creation? You’re not alone, and that’s exactly where AI can step in (without making your brand sound like a robot).
In this episode of Stop the Scroll, I’m pulling back the curtain on how I actually use AI tools like ChatGPT, CastMagic, and Descript to save hours in my weekly workflow, without losing the authentic voice that connects with my audience. From batching posts and writing emails to refreshing stale captions and repurposing podcast content, I’m sharing real prompts, practical tips, and a few cautionary tales.
Whether you’ve dabbled with AI or you’ve been too intimidated to start, this episode will help you use it with more strategy, more creativity, and way less stress.
Episode Highlights:
- How to prompt AI tools to sound like you (and not like a robot)
- The exact prompts I use for repurposing, optimizing, and batching content
- How I use ChatGPT, CastMagic, Descript, and more
- A behind-the-scenes look at how I use AI for my podcast, emails, and content strategy
- Tips for protecting your voice, editing AI-generated copy, and staying authentic
- What AI can do—and what it can’t (and shouldn’t) replace
If you found this episode helpful, it would mean the world if you’d take a moment to subscribe to Stop the Scroll on your favorite podcast app. And if you’re feeling generous, leave a quick review—those stars and kind words help more entrepreneurs discover the show, and it keeps this podcast going strong!
Resources
- CastMagic – Podcast automation tool - https://get.castmagic.io/oacvbm1jghvp
- Descript – Video editing + transcription - https://www.descript.com/
- AI Content Quickstart Workshop hosted by Chrissy Rey - https://websitesuccessacademy.com/event/ai-content-quickstart-june-2-2025/
- How to Create Your Own Action Figure Trend - Your Social Club - https://yoursocial.team/blog/how-to-create-your-own-ai-action-figure-doll-trend
P.S. I’m opening up space for new done-for-you and consulting clients starting in May. If you're ready to take your marketing to the next level without burning out, book a call with me!
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - [email protected]
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