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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
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How to Align Authenticity with Your Social Media Marketing Strategy
Manage episode 467042206 series 3568897
Content provided by Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How do you show up when it feels like your life is a dumpster fire?
Legit, it’s a question I hear often from clients who just…sometimes don’t want to show up because they feel like it’s hard to “sell” themselves when they may be dealing with other ish in their lives. I get that.
That was my January.
In this episode of "Stop the Scroll," we’re chatting about navigating authenticity online amidst personal and global challenges. We’re giving you some actionable strategies for maintaining control in business during chaotic times, from the systems you implement to how to repurpose your content to stay consistent. Whether it's about balancing personal upheavals or confronting the broader societal ups and downs, we’re giving some candid reflections to remind us that it's okay—and necessary—to step back and care for ourselves once in a while.
Tune in to explore how these experiences shaped her approach to showing up authentically, even when the world feels overwhelming.
Episode Highlights:
- How to maintain authenticity on social media during tough times.
- The importance of grace and relatable content in overcoming personal and macro-level hurdles.
- Strategies for setting up systems and supports to manage life’s unpredictabilities in business.
- Why we need to take breaks and prioritize self-care amid entrepreneurial hustles.
Resources Mentioned:
- Carla Beisinger’s Monday Marketing Memo: https://www.carlabiesinger.com/
- GoFundMe for Leanna Lawson - https://www.gofundme.com/f/support-leanna-lawsons-battle-with-rare-cancer?
- Repurposing Workshop - https://www.heidijschmidt.com/content-planning-repurposing-workshop
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - [email protected]
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