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CEO Playbook Ep 12: How CEOs Build Teams That Do the Heavy Lifting
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Scaling a business isn’t about working harder. It’s about working smarter — by focusing your time on what actually drives growth.
In this episode, Jonathan Herps reveals the overlooked leadership habit that’s holding most founders back: doing work they shouldn’t be doing.
You’ll learn how to identify the highest-value activities only you should own as a founder or CEO, and what to delegate, automate, or stop entirely.
Jonathan shares how a simple framework, inspired by a fellow coach and refined through years of mentoring business leaders, helps CEOs shift from firefighting to future-proofing their business. He also gets personal, sharing how designing his own lifestyle business has allowed him to lead with clarity while still making it home every afternoon for school pick-up.
Whether you’re stuck in low-impact tasks or struggling to empower your leadership team, this episode will show you how to focus on what moves the needle, and let go of everything else.
In this episode of Stories of Scale with Jonathan Herps, you’ll discover:
- Designing KPIs that actually drive business growth (01:32)
- Why CEOs need to build businesses that serve their life, not the other way around (02:44)
- Focusing on high-impact work and not wasting time on low-value tasks (04:36)
- How delegation unlocks real scale (05:59)
- How consistently sharing value builds trust over time (06:59)
Key takeaways for CEOs and business owners:
- Focus beats busyness. You’re not paid to do everything. You’re paid to drive the outcomes that matter most.
- Delegate the drain. Free up your time by handing off tasks that aren’t in your zone of genius.
- Clarity scales teams. Clear KPIs and role definitions unlock accountability and performance.
- Design for life, not just business. Build a company that supports your personal priorities, not one that steals them.
- Consistency compounds. Play the long game by showing up, adding value, and letting your expertise do the marketing for you.
If you’re ready to stop drowning in low-impact work and start scaling like a real CEO, this episode is for you.
CONNECT WITH JONATHAN HERPS
Website: www.scaleupgrowth.co
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Youtube: www.youtube.com/@scaleupgrowth
Email: [email protected]
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