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Leveraging Short-Form Content for B2B Success with Corrina Owens, GTM Advisor
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To create content that connects, start by thinking like a media company.
In this episode of Straight to Voicemail, host Amanda Smith taps Corrina Owens, GTM Advisor and content strategist, to break down how brands should approach media strategy today. Corrina explains why content must reflect how audiences consume: mobile-first, social-native, and scroll-stopping. Her take? Every piece should hook quickly and guide your audience to deeper engagement.
In this conversation, you’ll hear about:
- How Gen Z consumption habits are reshaping B2B content
- Why subreddits should be part of your strategy
- What it means to build content that earns attention, not just impressions
Jump into the conversation:
(00:00) Meet Corrina Owens
(01:18) Why media strategy starts with social behavior
(01:47) Creating hook-driven content like a media company
(02:05) Using tools like Plot to map trends
(02:35) Living where your audience lives: subreddits and beyond
(02:53) Staying relevant in real-time
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