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Making Product Marketing Human with Jeff Chase, Director of Brand and Product Marketing at Vitally
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Imagine turning case studies into interactive experiences that actually drive conversions.
In this episode of Straight to Voicemail, host Amanda Smith connected with Jeff Chase, Director of Brand and Product Marketing at Vitally. Jeff shares how his team is making content smarter by transforming customer stories into interactive product tours. Jeff creates content that connects emotionally, reduces friction in the buying process, and builds trust with prospects.
In this conversation, you’ll hear about:
- How persona-driven narratives power smarter content
- The shift from feature-focused to story-first marketing
- Using interactive product tours to increase buyer confidenceJump into the conversation:
(00:00) Meet Jeff Chase
(01:19) Smarter content starts with the persona
(02:28) Turning stories into interactive case studies
(03:19) Building trust through customer narratives
(03:54) The impact of tailored content on the buying journey
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