Building a Data-Driven, AI-Centric Marketing Strategy with Katie Berg

StrategyCast

Struggling to make sense of endless data? Learn how generative AI can transform your marketing strategy with insightful methods to analyze customer sentiment and predict trends. Plus, get expert tips on aligning teams, leveraging buyer intelligence, and driving business growth.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==

• 05:57 Latney: Redefined CMO role to drive strategy.
• 08:27 Generative AI synthesizes qualitative data for marketing.
• 13:51 Using Gong summaries to improve CRM efficiency.
• 14:44 Using AI for campaign insights and data synthesis.
• 18:19 Mapping revenue opportunities and product market fit.
• 23:50 Adapt to disruptions; prioritize customer value continuously.
• 26:32 Using qualitative data insights to drive decisions.
• 29:18 Building authentic relationships will differentiate marketing leaders.
• 31:53 Customer intimacy is key for brand success.
• 35:00 High win rate due to strong brand strategy.

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

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