CPG Strategies That Are Transforming B2B Marketing Today with Karrie Sanderson

StrategyCast

Imagine turning resourcefulness and customer insights into the backbone of brand strategy! This episode of StrategyCast showcases how marketing techniques from CPG giants and the world of B2B SaaS can reshape the perception of your brand.
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==Let's Break It Down==

• 06:46 Brand Identity and Marketing Alignment
• 10:09 Balancing Brand and Short-Term Goals
• 14:00 One-Page Strategy Guide
• 16:52 Early-Stage Feedback Strategies
• 21:23 Identifying Market Blind Spots
• 22:25 Marketing's Misunderstood Role and Value
• 26:38 "Brand Awareness Strategy Development"
• 31:48 Ingrained Customer Insight in Marketing
• 32:36 Consumer Behavior Insights
• 36:19 AI-Driven Customer Insights Revolution
• 40:02 AI Insights with Human Oversight

==Where You Can Find Us==

1. Website: https://strategycast.com/
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