Disruptive Positioning for Winning Marketing Strategies with Achim Klor of KLOR Consulting Inc.

StrategyCast

Get ready to rethink your strategy as we explore the B2B marketing tactics behind epic campaigns, discuss the patience needed for long-term success, and decode how insights and clear messaging can make or break your brand.
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==Let's Break It Down==

• 06:05 Understand your market by directly engaging customers.
• 08:59 Positioning errors arise from lacking market distinction.
• 11:11 Educate leadership on realistic marketing timelines, especially B2B.
• 14:31 Client insights address diverse business issues effectively.
• 18:58 CEO asked, I said, "You don't listen."
• 22:38 Integrate lead gen and branding for sustained growth.
• 25:59 Data and feedback build a strong strategy.
• 29:48 Unique, powerful B2B campaign still resonates today.
• 34:01 Needed to understand advertising; simple, effective creativity.
• 35:33 Regular customer conversations are essential for marketing.

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