How To Elevate Your Brand Strategy in a Crowded Market with Wes Michael of Rare Patient Voice

StrategyCast

This episode breaks down real-world market tests and savvy competitive moves! Get actionable strategies for product changes, budget-friendly consumer research, and the power of understanding your audience.
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==Let's Break It Down==

• 05:17 Research program analyzes data for insights development.
• 08:12 Humira: versatile drug, profitable for AbbVie, biologics.
• 10:41 Focus on clear benefits to drive change.
• 13:12 Assess market needs; ensure prototype satisfies criteria.
• 16:52 Segmenting meals, not people, by occasion.
• 20:39 Your plant probably eats better than you.
• 24:58 McCormick's packaging change caused customer confusion.
• 26:12 People ignore instructions; follow intuitive methods instead.
• 30:53 Monitor competitors closely; adapt strategy cautiously.
• 33:00 Engage directly with customers for market insights.
  

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