Why Most B2B Marketing Strategies Fail – And How to Avoid It – with Author Laurier Mandin

StrategyCast

How do you make people exclaim, "I need that!" when they see your product? This StrategyCast episode is packed with insights on mastering buyer psychology and simplifying your strategy to captivate your audience's dog brain. Get ready to ignite instant attraction and transform resistance into eagerness!
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==Let's Break It Down==

• 04:36 Innovative AI tools bridge clients to products.
• 08:58 Marketing creates perceived needs and nonnegotiable desires.
• 12:27 The importance of immediate attraction in marketing.
• 14:02 Neocortex processes much slower than dog brain.
• 19:55 Apple excels at simplicity and impactful messaging.
• 22:22 Streamline B2B buying process to overcome blockers.
• 27:50 Connecting with future customer needs through innovation.
• 32:11 Marketing teams lack genuine product need experience.
• 35:55 Emotional triggers quickly provoke immediate consumer reactions.
• 40:00 Internal challenges, communication, data analysis, testing, restructuring.
• 42:12 Validation through testing ideas and data use.

==Where You Can Find Us==

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