Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
Content provided by Liam Brennan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liam Brennan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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The Power Of Doubling Down And Finding Your Niche.
Manage episode 486360028 series 3431887
Content provided by Liam Brennan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liam Brennan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On this episode of Subscription Box Answers…
I’m diving into why niching down is one of the most powerful moves you can make when building your subscription box business.
You’ve probably heard the phrase “the riches are in the niches”—and it’s true.
Too broad and you’ll struggle with everything from targeting to pricing.
But get the niche right… and everything gets easier.
Your messaging becomes sharper.
Your customer is easier to find.
And you stop competing on price.
If you want your question answered on a future episode, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and post it there!
Chapters
1. Introducing Subscription Box Answers (00:00:00)
2. The Critical Importance of Niche Selection (00:01:11)
3. Red Oceans vs Blue Oceans (00:02:51)
4. Validating Market Demand (00:07:03)
5. Testing Your Box Idea (00:10:11)
6. Common Niche Mistakes to Avoid (00:13:10)
126 episodes
Share
Manage episode 486360028 series 3431887
Content provided by Liam Brennan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liam Brennan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On this episode of Subscription Box Answers…
I’m diving into why niching down is one of the most powerful moves you can make when building your subscription box business.
You’ve probably heard the phrase “the riches are in the niches”—and it’s true.
Too broad and you’ll struggle with everything from targeting to pricing.
But get the niche right… and everything gets easier.
Your messaging becomes sharper.
Your customer is easier to find.
And you stop competing on price.
If you want your question answered on a future episode, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and post it there!
Chapters
1. Introducing Subscription Box Answers (00:00:00)
2. The Critical Importance of Niche Selection (00:01:11)
3. Red Oceans vs Blue Oceans (00:02:51)
4. Validating Market Demand (00:07:03)
5. Testing Your Box Idea (00:10:11)
6. Common Niche Mistakes to Avoid (00:13:10)
126 episodes
All episodes
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Similar to Subscription Box Answers
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Hop aboard for an insightful ride with SE Ranking’s ‘Agency Rollercoaster’ podcast! We sit down with digital agency leaders to chat about their wild professional journeys. From dizzying highs to challenging lows, we cover it all—innovative strategies, client success stories, and insider tips straight from the experts. Whether you’re a seasoned pro or just starting out, our podcast plunges into the twists and turns of client management, team leadership, and business growth in the digital worl ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
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continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
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