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10 Lessons I’ve Learned from Running a Subscription Box for Over 9 Years
Manage episode 484910278 series 3431887
What I’ve Learned After Nearly 10 Years Running a Subscription Box
On today’s episode, I’m sharing 10 lessons I’ve learned from nearly a decade in the subscription box world.
From marketing and operations to retention and everything in between — these are the insights that helped me grow a multi-million dollar box.
Learn from somebody who’s been doing this a very long time.
Take a listen.
To get your question answered on the show, head over to www.SubscriptionBoxResources.com and join the free facebook group
Chapters
1. Welcome to Subscription Box Answers (00:00:00)
2. Churn Follows the Box (00:02:24)
3. Subscription Box Seasonality (00:04:33)
4. Customer Service & Team Building (00:08:15)
5. Not All Customers Are Created Equal (00:09:47)
6. Marketing Channels Worth Your Time (00:12:33)
7. The Critical Box Opening Experience (00:15:56)
8. Business Size & Market Considerations (00:18:30)
9. Platform Selection & Recurring Revenue (00:21:29)
10. Closing Thoughts & Call to Action (00:25:15)
131 episodes
Manage episode 484910278 series 3431887
What I’ve Learned After Nearly 10 Years Running a Subscription Box
On today’s episode, I’m sharing 10 lessons I’ve learned from nearly a decade in the subscription box world.
From marketing and operations to retention and everything in between — these are the insights that helped me grow a multi-million dollar box.
Learn from somebody who’s been doing this a very long time.
Take a listen.
To get your question answered on the show, head over to www.SubscriptionBoxResources.com and join the free facebook group
Chapters
1. Welcome to Subscription Box Answers (00:00:00)
2. Churn Follows the Box (00:02:24)
3. Subscription Box Seasonality (00:04:33)
4. Customer Service & Team Building (00:08:15)
5. Not All Customers Are Created Equal (00:09:47)
6. Marketing Channels Worth Your Time (00:12:33)
7. The Critical Box Opening Experience (00:15:56)
8. Business Size & Market Considerations (00:18:30)
9. Platform Selection & Recurring Revenue (00:21:29)
10. Closing Thoughts & Call to Action (00:25:15)
131 episodes
All episodes
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1 Open or Closed? The Subscription Box Cart Debate 11:59

1 Retention Secrets: How To Keep Subscribers For A Long Time! 19:42

1 How I Would Launch A Subscription Box In 2025 19:45


1 This Chicken T-Shirt Subscription Has Hit 1000 Subs (with Jared Latigo) 34:44

1 The Power Of Doubling Down And Finding Your Niche. 15:43

1 10 Lessons I’ve Learned from Running a Subscription Box for Over 9 Years 26:15

1 Your Summer Doesn't Have to Be a Subscription Box Wasteland 16:01

1 The Secret to Making Your Subscription Box Stand Out (Product Differentiation) 20:46

1 Subscription Box Challenge: Your Road To Recurring Revenue... 8:34

1 Do These 2 Things Now to Make Your Subscription Box a Success 24:55

1 Reducing Failed Payments - (This is working great for us) 4:40

1 Reels Follow-Up – (I share what’s working and what isn’t) 10:31

1 The Biggest Opportunity On Meta In 2025 Is Reels.. 23:45

1 Boost Your Subscription Box with SMS: What Works & What Doesn’t 8:28

1 The Power Of Sign Up Flows & Surveys (With Stefan Pretty) 19:56

1 Your Subscription Box Northstar - (With Stefan Pretty) 18:39


1 Talking Subscription Acquisition & Retention (with Matthew Holman) 21:37

1 5 easy things you can sell to make more money this Q4 14:01

1 Win Back Your Subscribers This Q4 with These Creative Facebook Ad Strategies! 11:53

1 This Offer Mix Got 2,000 New Subscribers Signed Up In A Few Weeks (Copy It) 10:09

1 How This Email Brought in 92 Subs in 1 Day (And 400 Total!) 13:55

1 How To Use "Funny Sales Emails" To Grow Your Subscription Box! 12:20

1 5 Mistakes to Avoid This Q4 to Skyrocket Your Subscription Box Sales 14:26

1 5 Ways You Can Turn Extra Boxes Into Cash FAST 11:44

1 How You Can Start Your Subscription Box Business On A Budget 22:05

1 A Subscription Box Business Can Change Your Life - (With Julie Ball & Lo Hixson) 45:46

1 Supercharge Q4 Sign-Ups with This High-Performing Meta Ads Strategy! 11:28

1 Secrets to Growing a Thriving Craft Subscription Box Business with Nicole Bannell 29:32

1 Going Global: How to Take Your Box to New Countries 14:05


1 Using Insert Swaps + Partnerships To Grow Your Subscription Box Business 11:29

1 You may have to "patch" things together to make your business work. 14:21


1 Using Stunning To Lower Your Churn Rate And Make More Money! 13:29


1 How Emotional Triggers and Masterful Copywriting Drive Subscription Box Success 12:06

1 What Subbly's Churn Report Reveals About Subscription Boxes 14:36

1 This Is How You Grow Your Subscription Box Business With Meta Ads In 2025! 25:09

1 The Correct Way To Use Urgency & Scarcity To Send Your Subscription Box Sales Through The Roof 13:25

1 Get Clear on Your 2025 Subscription Box Goals—and Go After Them! 12:45

1 What’s Keeping You Stuck in Your Subscription Box Business (and How to Fix It) 17:09

1 Warehouse or Fulfillment Center? My Perspective. (We have done both) 16:25

1 Retention on Call: How Picking Up the Phone Can Save Your Subscribers 12:39
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