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What’s up, Tribe, and welcome back to Good Moms Bad Choices! January was amazing, but its time to turn the page on the calendar and embrace beautiful new energy as we enter ‘The Journey of Love February.’ This month is all about the heart - join Erica and Milah to catch up and discuss what’s new in the world of motherhood, marriage, and amor! In this week’s episode, the ladies offer witty and sharp perspectives about personal growth in love, supporting your kids through their friend drama, and how to honor your true needs in a partnership. Mama Bear to the Rescue! The Good Moms discuss protective parenting and helping your kids fight their battles (8:00) Bad Choice of the Week: Help! My kids saw me in my lingerie! (20:00) My Happily Ever After: Erica and Milah discuss the prospect of marriage, dreams of becoming a housewife, and the top 5 ways to be confident in love (32:00) Yoni Mapping: Releasing Trauma and Increasing Pleasure (57:00) Its OK to fuck up, but also, what do you (really) bring to the table: The Good Moms have an honest discussion about finding accountability and growth before love (1:03:00) Watch This episode & more on YouTube! Catch up with us over at Patreon and get all our Full visual episodes, bonus content & early episode releases. Join our private Facebook group! Let us help you! Submit your advice questions, anonymous secrets or vent about motherhood anonymously! Submit your questions Connect With Us: @GoodMoms_BadChoices @TheGoodVibeRetreat @Good.GoodMedia @WatchErica @Milah_Mapp Official GMBC Music: So good feat Renee, Trip and http://www.anthemmusicenterprises.com Join us this summer in paradise at the Good Vibe Rest+Vibe Retreat in Costa Rica July 31- August 5 August 8 - August 13 See omnystudio.com/listener for privacy information.…
How Emotional Triggers and Masterful Copywriting Drive Subscription Box Success
Manage episode 464718268 series 3431887
Content provided by Liam Brennan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liam Brennan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
You've probably heard that customers buy based on emotion and justify with logic—but are you truly applying this in your marketing? In this episode, I break down a powerful marketing and copywriting strategy that has helped BusterBox sign up more subscribers than ever before.
I’ll show you:
- How to identify the emotional triggers that make people want your subscription box
- Why logical triggers seal the deal and boost conversions
- A simple system for incorporating these triggers into all your marketing
If you want to increase your conversions and grow your subscription box business in 2025, this episode is a must-listen.
Chapters
1. How Emotional Triggers and Masterful Copywriting Drive Subscription Box Success (00:00:00)
2. Maximizing Subscription Box Marketing Impact (00:00:01)
3. Launching Updated Subscription Box Program (00:11:20)
127 episodes
ShareManage episode 464718268 series 3431887
Content provided by Liam Brennan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liam Brennan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
You've probably heard that customers buy based on emotion and justify with logic—but are you truly applying this in your marketing? In this episode, I break down a powerful marketing and copywriting strategy that has helped BusterBox sign up more subscribers than ever before.
I’ll show you:
- How to identify the emotional triggers that make people want your subscription box
- Why logical triggers seal the deal and boost conversions
- A simple system for incorporating these triggers into all your marketing
If you want to increase your conversions and grow your subscription box business in 2025, this episode is a must-listen.
Chapters
1. How Emotional Triggers and Masterful Copywriting Drive Subscription Box Success (00:00:00)
2. Maximizing Subscription Box Marketing Impact (00:00:01)
3. Launching Updated Subscription Box Program (00:11:20)
127 episodes
All episodes
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Subscription Box Answers
1 This Chicken T-Shirt Subscription Has Hit 1000 Subs (with Jared Latigo) 34:44
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Play Later 
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Play Later Play Later Lists Like LikedOn today’s episode of Subscription Box Answers, we are welcoming back Subscription Box Experts member Jared Latigo. Jared is the founder of The Chicken Bawks, a chicken-themed T-shirt subscription. He recently hit 1,000 subscribers, and today’s episode is all about what he did to reach that milestone! I hope you enjoy it. If you have a question you want answered on the show, head over to www.SubscriptionBoxResources.com and join the FREE Facebook group, then post your question there.…
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Subscription Box Answers
1 The Power Of Doubling Down And Finding Your Niche. 15:43
15:43 Play Later Play Later Lists Like Liked15:43
Play Later Play Later Lists Like LikedOn this episode of Subscription Box Answers… I’m diving into why niching down is one of the most powerful moves you can make when building your subscription box business. You’ve probably heard the phrase “the riches are in the niches” —and it’s true. Too broad and you’ll struggle with everything from targeting to pricing. But get the niche right… and everything gets easier. Your messaging becomes sharper. Your customer is easier to find. And you stop competing on price. If you want your question answered on a future episode, head over to www.SubscriptionBoxResources.com , join the FREE Facebook group, and post it there!…
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Subscription Box Answers
1 10 Lessons I’ve Learned from Running a Subscription Box for Over 9 Years 26:15
26:15 Play Later Play Later Lists Like Liked26:15
Play Later Play Later Lists Like LikedWhat I’ve Learned After Nearly 10 Years Running a Subscription Box On today’s episode, I’m sharing 10 lessons I’ve learned from nearly a decade in the subscription box world. From marketing and operations to retention and everything in between — these are the insights that helped me grow a multi-million dollar box. Learn from somebody who’s been doing this a very long time. Take a listen. To get your question answered on the show, head over to www.SubscriptionBoxResources.com and join the free facebook group…
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Subscription Box Answers
1 Your Summer Doesn't Have to Be a Subscription Box Wasteland 16:01
16:01 Play Later Play Later Lists Like Liked16:01
Play Later Play Later Lists Like LikedSummer Slowdown? Not Anymore We all know summer can be a slower season for retail and subscription boxes are included in that But that does not mean you have to accept a dip in sales In today’s episode I cover three simple things you can do right now to keep subscribers coming in and revenue flowing during the summer months Take a listen because this could be the difference between a quiet season and a strong one If you have a question you want answered on the show head over to www.SubscriptionBoxResources.com and join the free Facebook group…
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Subscription Box Answers
1 The Secret to Making Your Subscription Box Stand Out (Product Differentiation) 20:46
20:46 Play Later Play Later Lists Like Liked20:46
Play Later Play Later Lists Like LikedIn today’s episode of Subscription Box Answers , we’re diving into one of the most crucial topics for subscription box owners — product differentiation . If you think you can just put a random collection of products in a box and send it out… think again. That might have worked back in 2018, but the subscription box market has evolved. To succeed today, you need to make your box stand out. Because if you don’t, you’ll be forced into a brutal price war — a race to the bottom. That’s where product differentiation comes in. When you get this right, you can stand out in the marketplace, attract loyal subscribers, and build a business that lasts. In this episode, I’ll explain exactly how to do it .…
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Subscription Box Answers
1 Subscription Box Challenge: Your Road To Recurring Revenue... 8:34
8:34 Play Later Play Later Lists Like Liked8:34
Play Later Play Later Lists Like LikedI want to personally invite you to The Subscription Box Challenge – Your Road to Recurring Revenue. This free 4-day challenge kicks off on Monday, May 19th — and it’s designed to help you finally launch your subscription box or grow the one you’ve already started. By the end of the challenge, you’ll know exactly how to launch your box and start getting paying subscribers — without any guesswork, confusion, or overwhelm. It’s 100% free to join , and it could be the turning point in your subscription box journey. You can register for FREE at www.SubscriptionBoxChallenge.com…
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Subscription Box Answers
1 Do These 2 Things Now to Make Your Subscription Box a Success 24:55
24:55 Play Later Play Later Lists Like Liked24:55
Play Later Play Later Lists Like LikedIn this episode of Subscription Box Answers, I cover 2 things you need to do right now to make your subscription box a success. If you are stuck or you are very serious about pushing your business on. I highly recommend checking this out.
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Subscription Box Answers
1 Reducing Failed Payments - (This is working great for us) 4:40
4:40 Play Later Play Later Lists Like Liked4:40
Play Later Play Later Lists Like LikedThis is a follow-up episode about a tool we’ve been using called Stunning . It’s really helping us reduce failed payments. Take a listen to hear how our churn is looking after using it for the past five months. It’s a shorter episode today as I’m on holidays, but normal service will resume next week! If you have a question you’d like answered, head over to www.SubscriptionBoxResources.com , join the FREE Facebook group, and post your question there.…
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Subscription Box Answers
1 Reels Follow-Up – (I share what’s working and what isn’t) 10:31
10:31 Play Later Play Later Lists Like Liked10:31
Play Later Play Later Lists Like LikedOn this episode of Subscription Box Answers , I’m following up on last week’s episode about Reels. We’ve been testing what I covered, and it’s working really well for us. Hopefully, this helps you with your customer acquisition. If you have a question you’d like answered, head over to www.SubscriptionBoxResources.com , join the FREE Facebook group, and post your question there!…
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Subscription Box Answers
1 The Biggest Opportunity On Meta In 2025 Is Reels.. 23:45
23:45 Play Later Play Later Lists Like Liked23:45
Play Later Play Later Lists Like LikedLast week, myself and the two other BusterBox co-founders were invited into Meta HQ in Dublin for a full day of marketing strategy sessions focused on 2025. We got a behind-the-scenes look at what’s working right now—and the biggest opportunity to lower customer acquisition costs in 2025 is clear: Reels . In this episode, I break down exactly what we learned, how to take advantage of this shift, and what you should start doing now to get ahead of the curve. If you’ve got a question you’d like answered on the show, head over to www.SubscriptionBoxResources.com , join the FREE Facebook group, and drop your question in there!…
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Subscription Box Answers
1 Boost Your Subscription Box with SMS: What Works & What Doesn’t 8:28
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Play Later Play Later Lists Like LikedIn this episode of Subscription Box Answers , I share the most effective ways we've used SMS marketing to grow our subscriber base, sell more products, and retain customers. If you want to boost your subscription box business with SMS, you won’t want to miss this! Got a question you’d like answered on the show? Head over to www.SubscriptionBoxResources.com , join our FREE Facebook group, and post your question there!…
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Subscription Box Answers
1 Going Global: How to Take Your Box to New Countries 14:05
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Play Later Play Later Lists Like LikedIn this episode of Subscription Box Answers , I share how you can test your subscription box in new countries using a method called direct inject. This is the strategy we used to expand BusterBox from Ireland to the UK quickly, without massive overheads. If you have a question you'd like answered on the show, head over to www.SubscriptionBoxResources.com , join the free Facebook group, and post your question there!…
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Subscription Box Answers
A common misconception is that paid marketing is bad because you have to pay for it, while organic marketing is good because it's free. But in most cases, that’s simply not true. Effective organic marketing that actually moves the needle requires time, money, and resources. In this episode, I break down why. If you have a question you want answered, head over to www.SubscriptionBoxResources.com and join the FREE Facebook group to post it there."…
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Subscription Box Answers
1 Using Insert Swaps + Partnerships To Grow Your Subscription Box Business 11:29
11:29 Play Later Play Later Lists Like Liked11:29
Play Later Play Later Lists Like LikedIn this episode of Subscription Box Answers , I discuss a few underrated, old-school strategies to grow your business: partnership marketing and insert swaps . When done correctly, these tactics can significantly lower your customer acquisition costs (CAC) and generate additional revenue for your company—all while reaching customers you might not have been able to reach otherwise.…
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Subscription Box Answers
1 You may have to "patch" things together to make your business work. 14:21
14:21 Play Later Play Later Lists Like Liked14:21
Play Later Play Later Lists Like LikedIn this episode of Subscription Box Answers , I explain how you may need to piece together a variety of different elements to make your business work. In an ideal world, simpler is better—but for most boxes, that isn’t the case. To keep your business running smoothly and the numbers in your favour, you may need to get creative. Listen to this episode for more details.…
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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