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EPR Masterclass Part 1: EPR Fundamentals
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Welcome to the Sustainable Design Lab podcast by Veritiv. Hosted by Chris Bradley, this show is your go-to resource for cutting-edge insights into the world of sustainable packaging. Join us as we reimagine packaging innovation and turn every decision into a powerful act of sustainability.
Before listening to this episode, make sure you’ve checked out EPR Masterclass Overview (Episode 1) in the podcast series. In this episode, Chris breaks down how EPR laws are reshaping packaging sustainability across the US, exploring key concepts like producer obligations, ecomodulation fees, and state-specific requirements.
What You’ll Learn:
- How EPR laws are transforming packaging responsibility
- Who qualifies as a "producer" under new regulations
- The critical role of Producer Responsibility Organizations in managing compliance and fee collection
- Why ecomodulation fees can range from $0.10 to $2.58 per pound based on material recyclability and sustainability
- The current implementation timeline for EPR across five states, starting with Oregon in July 2025
Chris leads the Sustainable Design Lab at Veritiv, where he oversees a 20,000-square-foot R&D facility in Silicon Valley and manages a team of over 60 packaging engineers, industrial designers, and sustainability experts. As a leading authority in sustainable packaging innovation, he specializes in helping companies navigate Extended Producer Responsibility (EPR) regulations and develop cost-effective sustainable packaging solutions. Chris' expertise spans packaging design optimization, regulatory compliance, and sustainable material innovation, making him uniquely qualified to guide businesses through the emerging landscape of EPR legislation.
The information presented in this episode is for general informational and educational purposes only and does not constitute legal advice.
Want to be a guest on Sustainable Design Lab?
If you’re driving innovation in sustainable packaging—whether through design, material science, policy, or practical implementation—we want to hear from you.
Submit your interest here: https://forms.gle/phynPFW4AJC54Zn28
From bioplastics to circular economies, this podcast is where the most forward-thinking voices in sustainable design come to unpack real-world challenges and share actionable insights
If you’re driving innovation in sustainable packaging—whether through design, material science, policy, or practical implementation—we want to hear from you.
Submit your interest here: https://forms.gle/phynPFW4AJC54Zn28
From bioplastics to circular economies, this podcast is where the most forward-thinking voices in sustainable design come to unpack real-world challenges and share actionable insights
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