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S913 - Why You Should Always Rock Your Own Brand, Not Someone Else's. Mastering Media Lessons from a Growth Strategist!! #ShitHappens
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Growth strategy consultant S.A Grant joins the podcast to reveal the secrets behind building a personal brand empire that stands out in today's saturated media landscape. The conversation begins with a powerful challenge: why pay premium prices for someone else's brand when you could invest in your own? S.A explains the four critical types of branding—personal, business, service, and product—using Apple as the perfect example of how these elements work together to create a recognizable empire.
The discussion takes an unexpected turn when S.A shares his audacious goal of purchasing streaming platform Tubi for $200 million, explaining how his current media ventures are building toward this seemingly impossible dream. "Why not shoot for the stars?" he asks, challenging listeners to think bigger about their own ambitions rather than settling for modest goals.
Content creators will find a particular value in S.A's ingenious approach to content recycling. Rather than constantly creating new material, he explains how repurposing content strategically allows entrepreneurs to reach different segments of their audience by reposting at different times and days. This maximizes impact while reducing burnout—making 24 hours feel like 72 through smart automation.
Perhaps most compelling is the emphasis on authenticity across all platforms. S.A argues that maintaining consistency in who you are online and offline creates the trust necessary for sustainable growth. Juggling different personas across contexts creates unnecessary mental strain, while being genuinely yourself everywhere builds credibility with audiences.
Whether you're just starting your brand journey or looking to scale your existing media presence, this episode delivers actionable strategies for building a cohesive media empire where everything—from podcasts to merchandise to internet radio—works together as an interconnected ecosystem. Subscribe now and start implementing these proven growth strategies in your own business today.
To stay connected with S.A Grant; https://bossuncaged.com/
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Chapters
1. Introduction to Mentor Relationship (00:00:00)
2. The Four Types of Branding (00:04:10)
3. Branding on a Budget (00:07:55)
4. Media Empire Building Strategies (00:14:20)
5. The Vision to Buy Tubi (00:24:10)
6. Automation and Content Recycling (00:29:00)
7. Personal vs Business Content (00:36:10)
8. Authenticity in Media (00:41:39)
9. Boston Cage Future Plans (00:43:45)
194 episodes
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