Housing | Solving The Biggest Pain in Multifamily, with 100 CEO & Co-founder Caren Maio

Tangent 💚 Proptech

Caren Maio is the CEO and co-founder of 100, a Proptech company tackling rental fraud for Multifamily owners and operators. A staggering 93% of operators have experienced fraud in the last 12 months, and Caren and the 100 team are on a mission to stop it. Prior to this role, she led Moved, and co-founded and led Funnel (previously Nestio), a leasing and marketing platform for Multifamily properties, where she served as CEO and President for 11 years. Under her leadership, Funnel was recognized as one of Entrepreneur Magazine's "Best Entrepreneurial Companies in America." Caren's expertise has earned her features in publications like The Wall Street Journal, Bloomberg, and Forbes. Caren is also a member of the Forbes Real Estate Council and, before her entrepreneurial ventures, she held sales and marketing positions at The Wall Street Journal and Nike.

(02:01) - Inman's Proptech Awards

(04:52) - Caren Maio's Journey to 100

(06:27) - Understanding Renter Fraud

(10:44) - Tech stack & Partnership with CLEAR
(14:41) - Feature: Pacaso - Luxury vacation home ownership, elevated. Join Pacaso’s growth and become an investor of a venture-backed company at Pacaso.com/invest

(17:22) - Business Model & Market Strategy

(21:53) - Unexpected Proptech Alliances

(22:52) - Proptech fundraising: challenges & advice for first-time founders
(34:04) - Feature: Blueprint - The Future of Real Estate 2025

(38:42) - Collaboration Superpower: Betty White

💚 Learn more:
➡️ Visit 100's site
➡️ Caren Maio on LinkedIn

💚 Feature:
➡️ Pacaso - Luxury vacation home ownership, elevated. Join Pacaso’s growth and become an investor of a venture-backed company at Pacaso.com/invest

➡️ Blueprint - The Future of Real Estate - Register for 2025: The Premier Event for Industry Executives, Real Estate & Construction Tech Startups and VCs, at The Venetian, Las Vegas on September 16th-18th, 2025.

💚 Connect with Tangent:
➡️ Edward Cohen on LinkedIn
➡️ Jeff Berman on LinkedIn
➡️ Zach Aarons on LinkedIn
➡️ Tangent on LinkedIn

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