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Content provided by by Kevin Indig and By Kevin Indig. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by by Kevin Indig and By Kevin Indig or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Nigel Stevens on SEO data, forecasting, and agency value
Manage episode 307059670 series 3006499
Content provided by by Kevin Indig and By Kevin Indig. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by by Kevin Indig and By Kevin Indig or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Nigel Stevens, CEO & Founder of Organic Growth Marketing and former Head of SEO of BigCommerce, talks to me about using SEO data the right way, SEO forecasting, and how agencies can provide real value to their customers.
Timestamps:
0:00 Introduction
1:16 How SEOs should think about data
2:53 SEO opportunity sizing
5:55 Translating traffic potential into Dollars
7:16 Slicing traffic forecasts into scenarios
8:46 Forecasting for different business models
11:00 Micro conversions
14:02 Nigel's tools
15:37 Projecting traffic inhouse vs. agency-side
18:30 What SEO agency clients care about
21:38 Client retention for SEO agencies
25:38 What in SEO can you prove with data and what not?
29:37 How to think when working with imperfect data
31:33 Good hypothesis formulation
33:02 How to sell imperfect data to clients
34:48 Planning for the year ahead
36:52 rapid-fire questions
Show notes:
www.similarweb.com
www.ahrefs.com
Nassim Taleb - Black Swan: https://bookshop.org/books/the-black-swan-second-edition-the-impact-of-the-highly-improbable-with-a-new-section-on-robustness-and-fragility/9780812973815
Hotjar: www.hotjar.com
Nigel on Linkedin: www.linkedin.com/in/nigel-stevens-67218068
marketingog.com
Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1
Subscribe to the Growth Memo for more content: https://growthmemo.kevin-indig.com/
Follow me on Twitter: https://twitter.com/thegrowthmemo
iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659
Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg
Soundcloud: https://soundcloud.com/kevin-indig
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com
53 episodes
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Manage episode 307059670 series 3006499
Content provided by by Kevin Indig and By Kevin Indig. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by by Kevin Indig and By Kevin Indig or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Nigel Stevens, CEO & Founder of Organic Growth Marketing and former Head of SEO of BigCommerce, talks to me about using SEO data the right way, SEO forecasting, and how agencies can provide real value to their customers.
Timestamps:
0:00 Introduction
1:16 How SEOs should think about data
2:53 SEO opportunity sizing
5:55 Translating traffic potential into Dollars
7:16 Slicing traffic forecasts into scenarios
8:46 Forecasting for different business models
11:00 Micro conversions
14:02 Nigel's tools
15:37 Projecting traffic inhouse vs. agency-side
18:30 What SEO agency clients care about
21:38 Client retention for SEO agencies
25:38 What in SEO can you prove with data and what not?
29:37 How to think when working with imperfect data
31:33 Good hypothesis formulation
33:02 How to sell imperfect data to clients
34:48 Planning for the year ahead
36:52 rapid-fire questions
Show notes:
www.similarweb.com
www.ahrefs.com
Nassim Taleb - Black Swan: https://bookshop.org/books/the-black-swan-second-edition-the-impact-of-the-highly-improbable-with-a-new-section-on-robustness-and-fragility/9780812973815
Hotjar: www.hotjar.com
Nigel on Linkedin: www.linkedin.com/in/nigel-stevens-67218068
marketingog.com
Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1
Subscribe to the Growth Memo for more content: https://growthmemo.kevin-indig.com/
Follow me on Twitter: https://twitter.com/thegrowthmemo
iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659
Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg
Soundcloud: https://soundcloud.com/kevin-indig
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com
53 episodes
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Similar to Tech Bound Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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continue reading
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…
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continue reading
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…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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