Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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1 Growth ideas for Calendly w/ Kieran Flanagan, CMO @ Zapier 35:12
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Play Later Play Later Lists Like LikedToday, I’m unpacking a fascinating conversation with Kieran Flanagan, CMO at Zapier and former SVP of Marketing at HubSpot. This discussion centers on Calendly, a scheduling app used by millions, and its strategic acquisition of Prelude. We talk about the critical role of platforms in product-led growth (PLG) businesses. AI tools, for instance, are seen not as standalone products but platform features. Canva's freemium text image generator exemplifies a platform disrupting the market. Grammarly and Jasper also come up in the context of branding and market disruption. Distribution is vital for platforms. Calendly's acquisition of Prelude, an HR enterprise tool, is a case in point. Flanagan compares Calendly's potential growth strategy to HubSpot's approach of building individual hubs around the contact record, each catering to different roles like marketing, sales, customer success, and operations. We also explore the idea of Calendly morphing into a platform and integrating with other established products to multiply its value, for example, Gong, Outreach, Chorus, Jira, Monday, Asana, Dovetail, and Qualtrics. Lastly, Flanagan shares some intriguing marketing ideas for Calendly, including acquiring a company like Lyre for its distribution capabilities and using Calendly to understand where time gets wasted or lost within an organization, thereby helping to optimize productivity. About Kieran Flanagan Introducing Kieran Flanagan: * Current Chief Marketing Officer at Zapier and former Senior Vice President of Marketing at HubSpot. * Known for strategic insights and innovative ideas in the tech industry. * Expert in product-led growth (PLG) businesses and the importance of becoming a platform. * https://www.linkedin.com/in/kieranjflanagan/ * https://twitter.com/searchbrat Notes on the product, market, company and challenges Product * Calendly = scheduling app used by +10M people, from tech workers to yoga class instructors * Vision: be THE go-to platform for work and leisure life planning * Basic explanation: you want to schedule time with someone → all you need to do is share your Calendly, and they can pick a time * You can set a time limit, charge them for your time, and define time slots Company * Founded in 2013 by Tope Awotona * profitable today * Valued at $3b in 2020 by raising $350M from investors + Awotona’s life savings Growth * Massive growth during the pandemic: 50% Y/Y revenue growth in 2021 (about $85M) * growing faster than companies like Zapier or DocuSign * 53% market share in the US Market * appointment scheduling market: ~$300M in 2021 * 13-19% CAGR (compound annual growth rate) * predicted to reach $500-$700M in 2027 * Direct competitors: calendar.com , Setmore, Timetrade * Indirect competitors: Google, Hubspot, Drift * Trends: * big players like Google getting into the market * remote work = accelerant for scheduling software * More professions use scheduling software, e.g. doctors Challenges * Google entered the market: Google Workspace customers ($7.99) can provide scheduling with their Google Calendar * 2nd largest calendar app after Outlook, > 500M people * If Google Calendar was a social network, it would be bigger than Twitter or Snapchat * Calendly needs to win the enterprise segment * Calendly needs to build more features for verticals like Sales, HR or Productivity Context of the episode * Calendly acquired Prelude * Predule = enterprise interview scheduling app for recruiting * Prelude raised $2.4M and has hundreds of customers * makes it easier to schedule a series of interviews (journey) with several stakeholders without the typical back and forth * more than just scheduling: provides information to applicants, Interviewer prep, and hiring analytics This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com…
1 3 Bets for Spotify's future of Growth w/ Tommy Walker 42:25
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Play Later Play Later Lists Like LikedOn their latest investor day, Founder and CEO Daniel EK presented 6 bets for the future, of which 3 are unknown. In this Tech Bound episode, Tommy Walker and Kevin discuss the 3 unknown bets Spotify might pursue as part of its strategy. They discuss the importance of infrastructure for live streaming and the potential for an incubator program to help discover new artists. They also discuss the possibility of independent artists being able to provide a Patreon equivalent on Spotify and concert streaming. SHOW NOTES Spotify investor day The Content Studio The Cutting Room show TIME STAMPS 00:01:25 - The six bets for Spotify's future 00:02:45 - Live streaming 00:11:15 - An incubator program for new artists 00:16:35 - A Patreon equivalent on Spotify 00:21:45 - Concerts 00:27:15 - Data analysis and personalization in the music industry 00:32:00 - Marketing music in the digital age 00:37:00 - How Spotify could test artists for their potential This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com…
1 The Eureka Model: A Framework for Effective Onboarding with Ramli John 41:47
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Play Later Play Later Lists Like LikedIn this episode, I chat with Ramli John, onboarding expert and author of the book "Product-Led Onboarding." Ramli shares his journey into the field of onboarding and the importance of effective onboarding for customer retention. We talk about the difference between product-led and sales-led onboarding and the Eureka model, which includes three stages: the aha moment, activation, and habituation. Ramli provides insights into setting goals and metrics for successful onboarding, creating user personas, and the importance of a seamless user experience. We also venture into his process for writing a book and the role of beta readers. Tune in to learn how to optimize your onboarding process for growth and success. Why onboarding is critical for Growth Onboarding is critical for Growth because it helps users understand the value of a product and sets the foundation for a positive user experience. Done well, onboarding can lead to increased customer retention and, ultimately, revenue. 5 takeaways about onboarding * Focus on onboarding as a crucial aspect of customer retention. * Consider the difference between product-led and sales-led onboarding. * Use the Eureka model for onboarding, which includes three stages: aha moment, activation, and habituation. * Set clear goals and metrics for onboarding success. * Create user personas and provide a seamless user experience in onboarding. The Eureka model for onboarding The Euroka model includes three stages: * The aha moment: the user realizes the value of the product or service * Activation: activation is when the user takes action to start using the product * Habituation: habituation is when the user becomes a regular and habitual user of the product These stages should be thought of as a journey that the user goes through in order to fully engage with and benefit from the product. Show Notes * ramlijohn.com * twitter.com/RamliJohn * https://www.linkedin.com/in/ramlijohn/ * Product-Led Onboarding book Timestamps 02:20 - Ramli John's journey into onboarding and expertise in the field 07:30 - The impact of onboarding on customer retention 11:10 - Product-led vs sales-led onboarding: which is better? 14:30 - The Eureka model for onboarding and its three stages 18:20 - Setting goals and metrics for successful onboarding 21:20 - Creating user personas for effective onboarding 25:10 - The importance of a seamless user experience in onboarding 29:00 - Different types of onboarding teams and their responsibilities 35:00 - The role of customer success and marketing teams in onboarding 37:00 - The process of writing a book and the importance of beta readers This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com…
1 Creating content that grabs attention - Amanda Natividad 49:13
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Play Later Play Later Lists Like LikedTIMESTAMPS 0:00 introduction 1:07 Amanda’s path from chef to content marketer 5:48 Mise en place in content marketing 6:28 How to write amazing Twitter threads 12:44 Repurposing content 18:52 Powerful mental models 25:53 How to grab attention 30:07 How to find your target audience’s pain points 38:41 How to balance work and family 41:45 How Memes fit into content strategy 45:41 Starting vs planning SHOW NOTES Amanda's website: https://amandanat.com/ Amanda on Twitter: https://twitter.com/amandanat Sparktoro: https://sparktoro.com/ FOR MORE Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Subscribe to the Growth Memo: https://www.kevin-indig.com/ Follow me on Twitter: https://twitter.com/thegrowthmemo iTunes: https://podcasts.apple.com/us/podcast/tech-bound-podcast/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg&nd=1 Simplecast: https://tech-bound-podcast.simplecast.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com…
1 6 ideas for growing the largest luxury brand conglomerate in the world w/ Eric Siu 38:37
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Play Later Play Later Lists Like LikedSHOW NOTES Eric Siu on Twitter: @ericosiu or https://twitter.com/ericosiu Leveling up: https://www.levelingup.com/ Single Grain: https://www.singlegrain.com/ Leveling up NFT: https://heroes.levelingup.com/heroes/ LVMH: https://en.wikipedia.org/wiki/LVMH TIMESTAMPS 0:00 Intro 1:30 What LVMH is and why you should care 6:26 Arnault Bernard’s growth thesis 7:30 Idea 1 = collaborations with big NFT brands 9:40 Idea 2 = cross and upselling between brands 13:36 Idea 3 = insurance as added service 16:36 Idea 4 = product refurbishing 20:40 Idea 5 = attention M&A 27:20 Idea 6 = gaming skins 32:04 Leveling up 33:35 founder skills 35:10 gamifying life This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com…
1 Tim Soulo - Marketing bets, the future of SEO tools, and ethical marketing 1:01:46
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Play Later Play Later Lists Like LikedTimestamps 0:00 Warmup questions 5:27 Important metrics SEO tools can’t provide 10:20 How will Yep make Ahrefs better? 16:35 The biggest bet Tim took that paid off 20:13 How Ahrefs manages to not run out of keywords to write about 22:28 How to decide when to refresh content 27:06 Is SEO becoming more product than marketing? 33:33 Ahrefs most underutilized feature 40:29 How to differentiate from all the other SEO tools 44:15 The future of SEO tools 49:07 Tim’s secret believe 51:22 The place of social media in today’s marketing 56:23 What Tim wishes for the SEO community This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com…
1 Trung Phan - mastering memes, going viral, and Elon's tree of knowledge 42:20
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Play Later Play Later Lists Like LikedTIMESTAMPS 2:06 How Trung thinks about what he’s doing 4:20 Trung’s content creation process 7:56 Working on the headline vs. the rest of a story 8:36 How long it takes to write a Twitter thread 10:02 How to add humor to content 12:01 Standup comedy 14:12 How Trung creates memes 18:09 Elon Musk’s tree trunk theory for building knowledge 21:48 Trung’s book recommendations 24:24 The unique benefit of audio content 28:35 The value of anchor content 31:25 Workweek - a new media company 34:19 Monetizing content 35:23 Shopify and equity SHOW NOTES Asml Twitter thread: https://twitter.com/trungtphan/status/1429464889307762688?lang=en Imgflip: https://imgflip.com/ Mematic app: https://play.google.com/store/apps/details?id=net.trilliarden.mematic&hl=en_US&gl=US The Prize by Daniel Yergin: https://bookshop.org/books/the-prize-the-epic-quest-for-oil-money-power/9781439110126 Trung Phan Bloomberg articles: https://www.bloomberg.com/opinion/authors/AVrHdCE3O1I/trung-phan Trung on Twitter: https://twitter.com/TrungTPhan?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor SatPost: https://trungtphan.com/subscribe/ Not Investment Advice podcast: https://www.youtube.com/channel/UC3r8rBjnMzsdgYC3b1sziwA This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com…
1 Ross Simmonds on Content Marketing and Hustle Culture 44:53
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Play Later Play Later Lists Like LikedTIMESTAMPS 1:07 The definition of a hustler 2:45 Is “hustle culture” wrong? 9:51 What hustle looks like for Ross day-to-day 11:18 Ross’ schedule and productivity routine 14:09 How Ross runs Foundation Marketing 17:16 How Ross writes break-downs 19:24 Adobe - doing great content marketing 22:04 How to breakthrough content marketing plateaus 25:42 Thinking of Content Marketing as an investment 28:05 Content Marketing Trends 33:46 How to stand out in a content commodity world 37:31 Every SaaS company looks the same 40:43 Advice for anyone who is struggling or broke SHOW NOTES https://hustleandgrind.co https://foundationinc.co https://rosssimmonds.com https://foundationinc.co/lab/adobes-200-billion-unshakeable-moat/ Convo with peep laja: https://www.youtube.com/watch?v=b89EefIrt_E Google Duplex: https://ai.googleblog.com/2018/05/duplex-ai-system-for-natural-conversation.html Product Hunt: https://www.producthunt.com/ Stand out guide: https://content.rosssimmonds.com/stand-out-guide1 Foundation marketing Adobe case study: https://foundationinc.co/lab/adobes-200-billion-unshakeable-moat/ FOR MORE Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Subscribe to the Growth Memo: https://www.kevin-indig.com/ Follow me on Twitter: https://twitter.com/thegrowthmemo iTunes: https://podcasts.apple.com/us/podcast/tech-bound-podcast/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg&nd=1 Simplecast: https://tech-bound-podcast.simplecast.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com…
1 Peep Laja on building an audience and dominating your category 46:17
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Play Later Play Later Lists Like LikedTIMESTAMPS 0:00 Introduction 1:08 Why is it crucial to build an audience 1:53 The best way to build an audience 3:52 The importance of a strategic narrative 8:08 How to build a strategic narrative step-by-step 13:20 The power of category generation 17:48 Serving an underserved niche in a big market 19:37 The Cambrian SaaS explosion 22:50 Building brand salience 25:34 Product Expansion and transient advantages 30:24 How Google is a monopoly and stuck at the same time 33:12 Competing on price 41:00 How to combine messaging and narrative SHOW NOTES The end of competitive advantage: https://hbr.org/2013/08/the-end-of-competitive-advanta Wynter: https://wynter.com/ CXL: https://cxl.com/ Peep on Twitter: https://twitter.com/peeplaja FOR MORE Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Subscribe to the Growth Memo: https://www.kevin-indig.com/ Follow me on Twitter: https://twitter.com/thegrowthmemo iTunes: https://podcasts.apple.com/us/podcast/tech-bound-podcast/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg&nd=1 Simplecast: https://tech-bound-podcast.simplecast.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com…
1 The future of content on the internet w/ Bill King 50:44
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Play Later Play Later Lists Like LikedTIMESTAMPS 1:09 SEO guidelines for writers in 2021 7:59 Creativity when writing for SEO 10:43 Mediocre vs. top-notch content briefs 17:00 Content briefs for inhouse vs freelance writers 20:22 How to motivate writers 23:34 How GPT-3 will change the content landscape forever 31:25 How to develop the best piece of content on the web for a certain topic 35:36 What data to put into a content brief 38:55 How machine learning changes the Google search results 41:11 Is there a place for websites in Google’s future? SHOW NOTES Bill King’s podcast: www.billkingtm.com/podcast Frase: www.frase.io GPT 3: https://openai.com/blog/openai-api/ FOR MORE Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Subscribe to the Growth Memo: https://www.kevin-indig.com/ Follow me on Twitter: https://twitter.com/thegrowthmemo iTunes: https://podcasts.apple.com/us/podcast/tech-bound-podcast/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg&nd=1 Simplecast: https://tech-bound-podcast.simplecast.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com…
1 Luke Carthy on DTC and making the world better with e-commerce 43:24
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Play Later Play Later Lists Like LikedTIMESTAMPS 0:00 Introduction 0:50 Fighting injustice and prejudices with e-commerce 7:44 What it's like to start a DTC business as an SEO 10:48 The vision for Afrodrops 15:25 Improving internal search for e-commerce 20:05 Internal search best practices 21:11 The DTC brands and marketplaces that are killing it right now 26:40 The impact of the pandemic on e-commerce 30:41 Growth categories in e-commerce 35:19 The next generation of e-commerce 37:58 The challenge of going from offline retail to e-commerce SHOW NOTES https://afrodrops.com https://lukecarthy.com https://www.asos.com https://www.heinz.com https://www.fast.co https://www.shopify.com https://stripe.com https://www.cnbc.com/2021/02/10/walmarts-use-of-tiktok-will-likely-continue-even-if-oracle-deal-unravels.html https://www.primark.com FOR MORE Subscribe to the Youtube channel Subscribe to the Growth Memo Follow me on Twitter iTunes Spotify Simplecast channel This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com…
1 July AMA - Category domination, Alchemy, and SEO salaries 13:49
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Play Later Play Later Lists Like LikedTIMESTAMPS 0:31 How to dominate a category in SEO? 4:01 The best book for promoting your first e-commerce store 6:54 Does Google love Shopify? 8:18 How much can you earn as SEO? 9:54 Do topic clusters still work? 11:04 Joining Shopify SHOW NOTES Rory Sutherland - Alchemy Shopify guide FOR MORE Subscribe to the channel for more videos Subscribe to the Growth Memo Follow me on Twitter iTunes Spotify Simplecast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com…
TIMESTAMPS 0:00 Introduction 0:53 Marketing Showrunners 4:09 How to come up with topics that capture people 6:09 The top 3 podcasting mistakes 10:34 Jay's formula for good premises 22:53 How much personality plays a role in podcasting 25:53 Bringing an established podcast to the next level 30:26 The best metrics to evaluate podcasts 35:20 What tools Jay recommends to use 37:46 Examples of great shows 39:38 Jay coaches me for Tech Bound 49:44 The Growable Shows course SHOWNOTES https://jayacunzo.com Jay's Book "break the wheel": https://bookshop.org/a/24650/9781544501055 Helpscout documentary Against the Grain: https://www.helpscout.com/blog/introducing-against-the-grain 3 clips: https://3clipspodcast.com/ Unthinkable: https://jayacunzo.com/unthinkable-podcast Radiolab podcast: https://www.wnycstudios.org/podcasts/radiolab The moment podcast: https://podcasts.apple.com/us/podcast/the-moment-with-brian-koppelman/id814550071 Working it out: https://www.birbigs.com/working-it-out-pod Reply all: https://gimletmedia.com/shows/reply-all Binge Mode: https://www.theringer.com/binge-mode Jay's course: growable shows https://jayacunzo.com/growable-shows FOR MORE Subscribe to the channel for more videos Subscribe to Growth Memo for more content iTunes Spotify This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com…
TIMESTAMPS 0:00 Introduction 0:52 The key message of the book Product-Led SEO 3:09 Common misconceptions about SEO 7:37 Getting things done in SEO 10:18 SEO Product Managers 13:29 Should SEO be part of Marketing or Product? 18:18 Is stack ranking projects still up to date? 20:01 How to create more awareness for SEO inhouse 23:18 How to learn from the competition 30:59 Getting better at opportunity sizing 34:54 How much should you invest in SEO? 37:42 The compounding effect of SEO 40:00 The process of writing Product-Led SEO SHOW NOTES https://bookshop.org/a/24650/9781544519579 https://www.elischwartz.co/dave-goldberg-the-kindest-leader-i-ever-met/ https://www.elischwartz.co/ https://twitter.com/5le https://www.linkedin.com/in/schwartze/ https://www.elischwartz.co/product-led-seo/ FOR MORE Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Subscribe to the Growth Memo: https://www.kevin-indig.com/ Follow me on Twitter: https://twitter.com/thegrowthmemo iTunes: https://podcasts.apple.com/us/podcast/tech-bound-podcast/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg&nd=1 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com…
1 Joost de Valk on improving the web, schema, and the CMS market 38:39
38:39 Play Later Play Later Lists Like Liked38:39
Play Later Play Later Lists Like LikedIn this Tech Bound podcast, I speak with legendary founder Joost de Valk about the importance of Schema for the web, the CMS landscape, and SEO Fitness. You probably know him from Yoast, the #1 WordPress plugin for SEO, but Joost has to offer way more. TIMESTAMPS 0:00 Introduction 0:56 State of the CMS market 3:38 The rise of WordPress 7:32 The biggest challenges webmasters face today 10:14 SEO fitness and dieting 17:28 How important is technical SEO in 2021? 20:05 The future of rich snippets and Schema 24:39 A fully Schema-augmented web 29:08 Trust and Blockchain timestamps 33:38 What it’s like to run Yoast 36:02 The future of Yoast 37:50 Outro SHOW NOTES Yoast CMS market share analysis: https://joost.blog/cms-market-share/ NY Times link rot analysis: https://www.theverge.com/2021/5/21/22447690/link-rot-research-new-york-times-domain-hijacking (Free) duplicate post plugin: https://wordpress.org/plugins/duplicate-post/ Wordproof: https://wordproof.com/ Schema on Github: https://github.com/schemaorg/schemaorg Yoast: https://yoast.com/ Twitter: https://twitter.com/jdevalk This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com…
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