Avanzar IT Systems: Leading with Empathy to Move Small Businesses Forward, Podcast

Telecom Reseller / Technology Reseller News

Degly Mendez shares a human-centered MSP philosophy built on trust, patience, and long-term partnerships at GTIA ChannelCon

“No small business left behind.” — Degly Mendez, CEO, Avanzar IT Systems

At GTIA ChannelCon 2025, Degly Mendez, CEO of Avanzar IT Systems, joined Doug Green of Technology Reseller News for a powerful and personal conversation about empathy, leadership, and how MSPs can meaningfully support small businesses.

Avanzar IT Systems—Avanzar meaning “to move forward” in Spanish—specializes in serving small to medium-sized businesses across industries, including law firms, manufacturing, CPA offices, and real estate. But Mendez made clear that the company’s mission is about more than just technology. “If we can help our clients move forward, we do it—whether they can afford it today or not.”

Rather than focus on quick wins or transactional revenue, Mendez advocates for building relationships rooted in empathy, trust, and a long-term vision. “These aren’t transactions,” he said. “These are partnerships that we hope will last years.”

As a proud member and leader within GTIA—serving on the Cybersecurity Executive Council, ISAO Advisory Group, and as a frequent speaker—Mendez echoed the inclusive spirit of ChannelCon, where companies big and small share the same 10×10 space and voice. “Everyone needs help. And everyone can provide it.”

With a guiding philosophy of “no small business left behind,” Mendez and Avanzar IT Systems are building a future where technology empowers—not excludes—businesses of all sizes.

To learn more, visit avanzaritsystems.com