Beyond Messaging: How Vibes is Turning RCS into a Business Platform for All Sizes, Podcast

Telecom Reseller / Technology Reseller News

“With RCS, brands don’t need to ask customers to download an app—they already have the experience in their pocket.” — Brian Garofola, CTO, Vibes

In Part 2 of our Technology Reseller News podcast series, Brian Garofola, CTO of Vibes, returns to showcase how Rich Communication Services (RCS) is transforming from a messaging protocol into a full-fledged business platform—with practical applications for both Fortune 500 enterprises and local restaurants.

Garofola joins TR publisher Doug Green to premiere a live demo video created by Vibes, highlighting how restaurant brands can use RCS to provide app-like experiences within native messaging apps. The demo, presented by Vibes’ Director of Marketing Mara Miller and Senior Product Manager Molly Zechar, walks through real-world use cases including:

• Scrollable carousels with interactive product images and offers
• Calendar and map integrations
• One-click reservations and order placements
• Seamless connections to mobile wallets and POS systems

With Apple’s adoption of RCS in iOS 18 and growing carrier support, Vibes estimates that 70% of U.S. devices are already RCS-capable. That makes this channel highly accessible—no app download, no new behavior required.

What’s more, Vibes offers low-code and no-code tools to help businesses of all sizes quickly build and launch RCS agents, turning a process that once took months into days. From online ordering at a donut shop to fraud alerts in banking, RCS delivers interactivity, reach, and ease of use in one channel.

Watch the video and listen to the full conversation to see how RCS is becoming the new platform standard for business-to-consumer engagement.

Explore more and try the live demo agent: https://www.vibes.com