( Repost ) Real Estate Revolution: How Karl Matakatea Built Sold on Kapiti

That Home Loan Hub

What happens when you throw conventional real estate wisdom out the window? Karl Matakatea's journey building Sold on Kapiti Real Estate reveals exactly that. From jumping into the ocean for property videos to eschewing traditional advertising methods, Karl's approach to real estate is anything but ordinary.
In this candid conversation, Karl shares how he built a thriving business without ever having a billboard or bus back advertisement. Instead, he leveraged authentic social media content that connected with the Kapiti Coast community in meaningful ways. "People know us before we know them," Karl explains, highlighting how this approach creates instant rapport with potential clients. It's a masterclass in modern marketing that businesses across any industry could learn from.
Beyond business strategies, Karl offers refreshing perspectives on property ownership and financial freedom. At 35, his goal isn't to amass an ever-growing portfolio, but rather to be completely mortgage-free by 37. "I just want to be free," he shares, explaining his desire to eventually explore other careers beyond real estate. This philosophy challenges conventional wisdom about success and wealth accumulation.
The conversation also explores the transformation of the Kapiti Coast, particularly Waikanae, from a retirement destination to a vibrant community attracting younger families. With improved infrastructure like Transmission Gully making commuting easier, properties offering drive-on access, double glazing, and less wind than Wellington, the area has become increasingly desirable. As Karl memorably puts it, "You don't go to Waikanae to die anymore - you go there to live."
Whether you're considering a move to the Kapiti Coast, looking to build a business with authentic marketing, or simply interested in alternative views on property and wealth, this conversation offers valuable insights and a fresh perspective on success beyond conventional metrics. Connect with Karl and the Sold on Kapiti team through their social media channels or at https://www.soldonkapiti.co.nz/

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Chapters

1. Meet Carl from Sold on Kapiti (00:00:00)

2. Building a Business Through Social Media (00:03:45)

3. Real Estate on the Kapiti Coast (00:06:36)

4. Carl's Property Investment Journey (00:10:31)

5. The Current Kapiti Property Market (00:17:12)

6. Work-Life Balance in Real Estate (00:22:54)

7. Carl's Team and Future Plans (00:30:17)