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Ep 32: From Fired to Founder: Tyler Lane on Building an Analytics-First Agency
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Key Takeaways
- Strong professional relationships were crucial to Tyler's early success.
- Session Interactive’s core differentiator is their deep focus on analytics and data integrity.
- Many agencies underdeliver on analytics, assuming clients or third parties will handle implementation.
- AI is being used to support and augment internal teams, not replace them.
- Session has adapted its offerings to include CRO to help clients see faster, clearer results.
- Employee retention and alignment with personal goals are key priorities for Session.
- Tyler advocates for open and respectful client and employee offboarding processes.
- Saying "no" and identifying ideal clients (ICP) early has become a core strategic advantage.
Check out Tyler's agency here:
https://sessioninteractive.com/
https://www.agencyuplift.co/email
Agency Uplift - Free Stuff to Scale Your Agency:
https://www.agencyuplift.co/sop (I saved $20K/mo using this system)
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