))
Ep 33: Teaching & Talking: How Speaking Engagements Fueled Ollo Metrics’ Agency Growth
Manage episode 486836054 series 3655807
Content provided by Sean Lang. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Lang or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Key Takeaways
- Warren transitioned from music to marketing, finding parallels in creativity and structure between both disciplines.
- He spent nearly 10 years on the client side before launching Ollo Metrics, inspired by the impact agencies had on brand transformation.
- COVID forced a shift from in-person collaboration to remote support, prompting the development of internal training programs and tools.
- Tools like OfficeVibe were instrumental in improving team morale, stress management, and leadership responsiveness.
- Ollo Metrics acquires new business primarily through speaking engagements, referrals, and workshops.
- The agency runs a partner group called TAP (Trusted Agency Partner) to foster non-transactional referral relationships.
- Their ideal client is a B2C service-based business with a small internal marketing team needing executional support.
- Warren shared a major client win involving advanced Google Ads campaign structuring, resulting in a 163% increase in ROAS.
- He believes in exploring a wide range of client types before refining the agency’s ICP.
Check out Warren's agency here:
https://www.agencyuplift.co/email
Agency Uplift - Free Stuff to Scale Your Agency:
https://www.agencyuplift.co/sop (I saved $20K/mo using this system)
51 episodes
Share
