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Ep 41: Accidental Agency: How Referrals Sparked a Marketing Business , with Evgeniya Polikarpova
Manage episode 491737437 series 3655807
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Key Takeaways
- Evgenia’s agency journey started “by accident” through helping a friend with Facebook Ads, leading to word-of-mouth referrals.
- Her background includes agency and corporate marketing roles, giving her a strong foundation in structured systems.
- She emphasizes the importance of building internal systems early on, even for solo operators.
- Referrals are powerful but unpredictable; building a repeatable sales process is critical for growth.
- Airtable and Kanban systems are strong alternatives to expensive tools for project and content management.
- Clarity on your Ideal Client Profile (ICP) is a must—trying to serve everyone ultimately serves no one.
- Building relationships—not just pitching—is the most sustainable sales strategy.
- Outreach automation via AI can backfire if it’s done poorly and without personalization.
- One of her proudest wins was building a successful LinkedIn presence for a niche public policy consulting firm—driving engagement from the exact audience they wanted to attract.
Learn more about Evgeniya's agency here:
https://linktr.ee/raincitymarketing
https://www.agencyuplift.co/email
Agency Uplift - Free Stuff to Scale Your Agency:
https://www.agencyuplift.co/sop (I saved $20K/mo using this system)
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