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How Companies Are Adapting to Changing Preferences
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Not drinking used to feel like an awkward conversation. Now? It’s a billion-dollar industry.
From zero-proof bars to functional drinks packed with wellness benefits, the sober-curious movement is changing everything — and businesses are scrambling to keep up.
In this episode, Mike Hardenbrook breaks down the rise of the “sober economy,” including:
- Why Gen Z and Millennials are driving the alcohol-free trend
- How bars, brands, and startups are profiting from the shift
- The booming market for functional beverages and mood-supporting alternatives
- How ingredients like NAC and Vitamin B1 (found in Daily Restore) are supporting people choosing to drink less
- Why choosing “not tonight” doesn’t mean missing out — it means leveling up
🎧 Tune in now to learn how sobriety went from stigma to status symbol — and how your habits are changing the way the world drinks.
53 episodes
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