From 4 x New York Times best-selling author Rachel Hollis comes the ultimate podcast for anyone looking for more joy and purpose in their lives. Featuring candid interviews with top performers in business, media, and lifestyle, as well as deep dives into topics like health and motivation, The Rachel Hollis Podcast has everything you need to level up your life!
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Content provided by Emma-Louise Parkes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emma-Louise Parkes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Episode 87: Values Based Marketing and Email as a Long Term Strategy with Tarzan Kay
Manage episode 329368766 series 2807882
Content provided by Emma-Louise Parkes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emma-Louise Parkes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to today’s episode, where I’m interviewing Tarzan Kay - a former copywriter-for-hire who specialises in emails that are fun to read, and more addictive than Netflix! We chat about ethical, values based marketing, understanding your audience, growing your email list and not putting all of your real estate in social media.
Tarzan teaches her students how to write story-based copy and make consistent sales from a small email list, without using fear or FOMO. Part of her company’s mission is to make high integrity marketing the new status quo for online business.
We dive into:
- Being persistent and consistent with your message (and why it matters)
- How Tarzan niched down into emails and sales pages, and transitioned from writing for clients to writing for herself
- Maintaining a well nurtured email list and how it helps your business
- Short and long term email strategies, and why you need both
- What do we really mean by ethical or values based marketing?
- The art of persuasion, and how to use it without feeling icky
RESOURCES
Apply for The Ambitious Introvert® Mastermind
Books:
- Download The Ambitious Introvert Book Recommendation List
- Influence by Robert Cialdini
- The Hard Thing About Hard Things by Ben Horowitz
Tarzan Kay
- Insta Feed
- https://www.instagram.com/tarzan_kay/
- Instagram: @tarzan_kay
- LinkedIn
- https://www.linkedin.com/in/tarzankay
- LinkedIn: @tarzankay
- FB
- https://www.facebook.com/tarzankayspage/
- Facebook: @tarzankayspage
- TikTok
- https://www.tiktok.com/@tarzankay
- TikTok: @tarzankay
- Twitter
- https://twitter.com/tarzan_kay
- Twitter: @tarzan_kay
- Pinterest
- https://www.pinterest.ca/tarzan_kay/
- Pinterest: @tarzan_kay
Visit this episode's blog post here.
CONNECT WITH EMMA-LOUISE:
Website: https://theambitiousintrovert.com/
LinkedIn: https://www.linkedin.com/in/emmalouparkes/
Instagram: https://www.instagram.com/emmalouparkes
Sign up to receive my monthly Introverts Only digest, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.
PREMIUM SUPPORT:
Interested in working with me 1:1? Learn more and apply here.
218 episodes
Share
Manage episode 329368766 series 2807882
Content provided by Emma-Louise Parkes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emma-Louise Parkes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to today’s episode, where I’m interviewing Tarzan Kay - a former copywriter-for-hire who specialises in emails that are fun to read, and more addictive than Netflix! We chat about ethical, values based marketing, understanding your audience, growing your email list and not putting all of your real estate in social media.
Tarzan teaches her students how to write story-based copy and make consistent sales from a small email list, without using fear or FOMO. Part of her company’s mission is to make high integrity marketing the new status quo for online business.
We dive into:
- Being persistent and consistent with your message (and why it matters)
- How Tarzan niched down into emails and sales pages, and transitioned from writing for clients to writing for herself
- Maintaining a well nurtured email list and how it helps your business
- Short and long term email strategies, and why you need both
- What do we really mean by ethical or values based marketing?
- The art of persuasion, and how to use it without feeling icky
RESOURCES
Apply for The Ambitious Introvert® Mastermind
Books:
- Download The Ambitious Introvert Book Recommendation List
- Influence by Robert Cialdini
- The Hard Thing About Hard Things by Ben Horowitz
Tarzan Kay
- Insta Feed
- https://www.instagram.com/tarzan_kay/
- Instagram: @tarzan_kay
- LinkedIn
- https://www.linkedin.com/in/tarzankay
- LinkedIn: @tarzankay
- FB
- https://www.facebook.com/tarzankayspage/
- Facebook: @tarzankayspage
- TikTok
- https://www.tiktok.com/@tarzankay
- TikTok: @tarzankay
- Twitter
- https://twitter.com/tarzan_kay
- Twitter: @tarzan_kay
- Pinterest
- https://www.pinterest.ca/tarzan_kay/
- Pinterest: @tarzan_kay
Visit this episode's blog post here.
CONNECT WITH EMMA-LOUISE:
Website: https://theambitiousintrovert.com/
LinkedIn: https://www.linkedin.com/in/emmalouparkes/
Instagram: https://www.instagram.com/emmalouparkes
Sign up to receive my monthly Introverts Only digest, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.
PREMIUM SUPPORT:
Interested in working with me 1:1? Learn more and apply here.
218 episodes
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Similar to The Ambitious Introvert® Podcast
From 4 x New York Times best-selling author Rachel Hollis comes the ultimate podcast for anyone looking for more joy and purpose in their lives. Featuring candid interviews with top performers in business, media, and lifestyle, as well as deep dives into topics like health and motivation, The Rachel Hollis Podcast has everything you need to level up your life!
…
continue reading
Everyone has a dream. But sometimes there’s a gap between where we are and where we want to be. True, there are some people who can bridge that gap easily, on their own, but all of us need a little help at some point. A little boost. An accountability partner. A Snooze Squad. In each episode, the Snooze Squad will strategize an action plan for people to face their fears. Guests will transform their own perception of their potential and walk away a few inches closer to who they want to become ...
…
continue reading
Are you looking for more happiness, success and vitality in your life? Get inspired each week with wellness and performance expert, Integrative Medicine Fellow, author & keynote speaker, Kristel Bauer. Live Greatly shares empowering conversations and insights about happiness, wellness & success to support your personal and professional development. Kristel talks with top experts, leaders and inspiring individuals to help you embrace a growth mindset and excel in your work/life. Kristel then ...
…
continue reading
Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both w ...
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continue reading
Business tips for startups by proven entrepreneurs
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continue reading
An award-winning cannabis podcast for women, by women. Hear joyful stories and useful advice about cannabis for health, well-being, and fun—especially for needs specific to women like stress, sleep, and sex. We cover everything from: What’s the best weed for sex? Can I use CBD for menstrual cramps? What are the effects of the Harlequin strain or Gelato strain? And, why do we prefer to call it “cannabis” instead of “marijuana”? We also hear from you: your first time buying legal weed, and how ...
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
In each bite-sized, daily episode of Before Breakfast, host Laura Vanderkam shares a time management strategy or an answer to a listener’s schedule question. How can listeners make the most of their time, both at work and at home? The mission is to give listeners practical tools to feel less busy and get more done.
…
continue reading
The Quote of The Day Show is your daily dose of inspiration, featuring the best-of-the-best speakers and prosperity teachers. Each episode spotlights an inspiring quote and 5-10 minute motivational audio clip to help you live a life you love. Featured speakers include Bob Proctor, Lisa Nichols, Tony Robbins, Les Brown, Jim Rohn, and more. Hosted by entrepreneur and money mindset expert Sean Croxton. Follow Sean on IG, Twitter, and FB at @seancroxton. Also, subscribe to his interview podcast, ...
…
continue reading
Learn the connection between what you eat and how you feel. Join us each week as licensed nutritionists and dietitians from Nutritional Weight & Wellness share practical, real-life solutions for healthier living through balanced nutrition. For over 25 years, we’ve helped thousands of clients and listeners discover how real food – animal protein, healthy fat, nutrient-dense carbohydrates – can increase energy, stabilize moods, jumpstart metabolism, eliminate cravings, restore digestion, balan ...
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continue reading
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