Marketing in the Age of AI: Why the Funnel is Dead and Content is King with Sara Faatz

The Best SEO Podcast: Unlocking the Unknown Secrets of AI, Search Rankings & Digital Marketing

The customer journey has transformed from a linear path to a chaotic "choose your own adventure" experience as AI becomes increasingly embedded in search processes and content discovery.

• Zero-click search has fundamentally disrupted traditional marketing as users get answers without visiting websites

• Quality content with unique insights and authentic perspectives remains essential despite AI advancements

• The traditional marketing funnel concept is outdated – customers enter and exit at various points across multiple channels

• Attribution modeling is increasingly challenging with significant "dark social" interactions influencing buying decisions

• B2B purchases involve complex buying committees with different stakeholders at various stages in their journey

• AI propensity scoring helps predict customer behavior and personalize content experiences effectively

• Accessibility principles align closely with AI-friendly content practices – clear, concise, well-structured content wins

• Sales and marketing integration is evolving toward revenue operations with deeper collaboration between teams

• Core SEO tenets remain crucial even as search technology evolves

• Content must ultimately connect with humans, regardless of how it's discovered or delivered

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Guest Contact Information:

https://www.progress.com/sitefinity-cms

https://www.linkedin.com/in/sara-faatz-b67213/

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The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

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Chapters

1. Introduction and Marketing in AI Era (00:00:00)

2. The Evolving Customer Journey (00:03:33)

3. Zero-Click Search and Content Strategy (00:09:05)

4. Dark Social and Attribution Challenges (00:16:40)

5. AI Propensity Scoring and Analytics (00:28:45)

6. Marketing and Sales Integration (00:38:35)

7. Core SEO Principles and Accessibility (00:43:24)