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Boring Amazon Secrets (From a $100M+ Seller)
Manage episode 453635402 series 3614943
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Think Amazon will kill your DTC sales? Think again. In this episode, we're breaking down the actual playbook that took She's Birdie from $1M to 8-figures on Amazon. Our guest Mark Lathrum shares the boring-but-effective strategies he's used to scale multiple brands past $100M on Amazon - from inventory planning and pricing strategy to protecting your brand from international sellers. No fluff, just practical tactics you can implement today.
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Timestamps
(02:45) Intro and Mark's Background
(07:33) What Products Work Best on Amazon
(11:48) DTC vs Amazon Strategy
(17:57) Dealing with Counterfeiters and Resellers
(25:00) Marketing Tools and Advertising Options
(29:07) Amazon DSP and Advanced Marketing
(32:48) Product Page Optimization
(36:47) Conclusion and Final Thoughts
(40:13) Prime Day Analysis and Performance
(45:49) Future Outlook and Q4 Planning
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