The Boring Ecom Podcast, hosted by Richie Mashiko (Head of Growth at She’s Birdie) and Joe Siegel (Head of E-commerce at Feastables), dives deep into the unglamorous yet crucial aspects of running successful e-commerce brands. While most industry content focuses on marketing and ads, this show explores the critical ’boring’ stuff - from finance and operations to supply chain and hiring. Through candid conversations and real operational insights from their experiences running 7-8 figure brand ...
…
continue reading

1
Building and Selling a $10M+ App: Dennis Hegstad's Journey To An 8 Figure Exit
50:56
50:56
Play later
Play later
Lists
Like
Liked
50:56From MySpace Influencer to $10M+ SaaS Exit—How Dennis Hegstad Built LiveRecover Dennis Hegstad's path from teenage Counter-Strike pro to serial entrepreneur reads like a blueprint for platform-agnostic business building. With exits including LiveRecover's multi-million dollar acquisition by Voyage and a track record spanning meme pages, Fashion Nov…
…
continue reading

1
Viral Shoe Flip to 7-Figure Growth: Drew Arciuolo's VKTRY Gear Marketing Secrets
42:41
42:41
Play later
Play later
Lists
Like
Liked
42:41Get a 45-Day Free Trial with Alia: The Best Pop Ups In Ecommerce. Let them know the Boring Ecom Podcast sent you to claim this deal. Drew Arciuolo transformed his family's footwear business into a social media phenomenon by focusing on one simple thing: genuine reactions. From struggling through COVID to 3.5x growth in a single year, Drew reveals h…
…
continue reading

1
Vibe Marketing 101 With Jacob Posel (AI Expert)
48:01
48:01
Play later
Play later
Lists
Like
Liked
48:01Today, we’re joined by AI engineer and viral Twitter phenom Jacob Posel for a deep dive into what he calls vibe marketing—the art of using multimodal AI to generate brand-ready images, ads, and creative direction… without a design team. Jacob breaks down why the future of ad creation will be prompted, not Photoshopped—and how the brands who learn t…
…
continue reading

1
From Bankruptcy to $72 Million: Luca Washenko on TikTok Shop
1:01:10
1:01:10
Play later
Play later
Lists
Like
Liked
1:01:10Get a 45-Day Free Trial with Alia: The Best Pop Ups In Ecommerce. Let them know the Boring Ecom Podcast sent you to claim this deal. Luca Washenko’s story reads like a case study in chaotic brilliance. From reselling sneakers at 14 to facing lawsuits, debt, and nearly going bankrupt—he’s been through every extreme. But after losing everything, he d…
…
continue reading

1
How to Craft Novel Marketing Ideas with Matt Epstein
48:00
48:00
Play later
Play later
Lists
Like
Liked
48:00Matt Epstein’s story is a crash course in modern entrepreneurship. At just 23, he's been through the wringer—he launched a custom product business, lost money despite massive sales, and ended up in debt. But rather than tapping out, he regrouped. Dropshipping helped him regain confidence, and now he's building an agency and new e-commerce ventures.…
…
continue reading

1
How to Not Lose Money in E-commerce With Fan Bi
33:54
33:54
Play later
Play later
Lists
Like
Liked
33:54“E-Commerce is a much harder business than is purported in marketing.” Today, we’re joined by DTC legend Fan Bi all the way from Australia! With over 15 years of e-commerce experience under his belt, Fan’s peeling back the industry's glossy exterior to expose why the majority of today’s business owners stay poor. Fan dives deep into the operational…
…
continue reading

1
How Product Selection Makes or Breaks Your LTV Potential with Alex Greifeld
50:43
50:43
Play later
Play later
Lists
Like
Liked
50:43Sign up for our newsletter to get access to our template for AI prompts and our payback model template. If you want to succeed in the e-commerce world in 2025, you have to be ready to defy some “tried-and-true” industry best practices. Today we’re joined by growth marketing extraordinaire Alex Greifeld. She shares what led her to launch her…
…
continue reading

1
How To Craft A Winning Subscription Offer With Matt Holman
41:36
41:36
Play later
Play later
Lists
Like
Liked
41:36Sign up for our newsletter to get access to our template for AI prompts and the payback model template from last weeks episode. In this packed episode, Richie and Joe interview subscription expert Matt Holman about what's actually working in subscription ecommerce right now. Matt breaks down why the standard "subscribe and save 10%" model is …
…
continue reading

1
The Pop-Up Strategy That Generated $2M in 6 Days (Alia Mini Series #2)
33:50
33:50
Play later
Play later
Lists
Like
Liked
33:50Sign up for our newsletter to get access to our template for prompts and to download the payback model template from last weeks episode. Love 'em or hate 'em, pop-ups are the workhorses of ecommerce list building—but most brands are doing them dead wrong. In this no-BS conversation, Shaan Arora (founder of Alia) reveals why your mystery discount …
…
continue reading

1
Unlocking the Power of AI in E-Commerce with DTC Jacob
56:56
56:56
Play later
Play later
Lists
Like
Liked
56:56Sign up for our newsletter to get access to our template for prompts and to download the payback model template from the last episode. Is AI really going to transform e-commerce, or is it just another overhyped tech trend? DTC Jacob joins Richie and Joe to share why he believes we're on the cusp of an 'e-commerce renaissance' powered by AI. Drawi…
…
continue reading

1
How to Build A Payback Model (Alia Mini Series #1)
30:32
30:32
Play later
Play later
Lists
Like
Liked
30:32Sign up for our newsletter to download the payback model template. Ever wonder why some e-commerce brands crush it while others bleed money? In this kickoff to their miniseries with Alia, Richie and Joe break down the exact financial model they use to evaluate business health. No fancy MBA required - just real talk about unit economics, customer re…
…
continue reading

1
M&A Secrets and Insights to Sell Your Business in 2025 With Drew Fallon
41:47
41:47
Play later
Play later
Lists
Like
Liked
41:47The M&A market is heating the f*ck up, and Drew Fallon is here to tell you exactly what it means for your brand. After a 3-4 year "desert" in e-commerce acquisitions, big deals are dropping again - but who's going to win? Drew explains why high AOV products are crushing it (hint: getting $200 every 8 months beats $50 monthly subscriptions), why mos…
…
continue reading

1
The Secret Accounting Foundation That Makes 7-Figure E-commerce Brands Profitable
50:10
50:10
Play later
Play later
Lists
Like
Liked
50:10Your chart of accounts is the foundation of your e-commerce business - but most brands get it wrong. Jeremy Allen from EcomCPA breaks down the fundamentals of e-commerce accounting, including how to set up your books properly, handle inventory management, and track the metrics that actually matter. No boring accounting jargon, just straight talk ab…
…
continue reading

1
How to Find the Right 3PL That Scales With You
58:17
58:17
Play later
Play later
Lists
Like
Liked
58:17Ever wonder why everyone seems to hate their 3PL? In this episode, Richie and Joe sit down with Alex Pessala from Outerspace Logistics to break down the good, bad, and ugly of 3PL relationships. From pricing traps to tech capabilities that actually matter, Alex keeps it real about what brands should demand from their logistics partners. Whether you…
…
continue reading

1
Shopify Mini Series Episode #4: With Emma Shanahan
21:09
21:09
Play later
Play later
Lists
Like
Liked
21:09Ready to simplify your customer acquisition strategy? In this episode, Emma Shanahan from Shopify breaks down everything you need to know about Shop Campaigns - from 2-minute setup to conversion-only pricing. Learn how brands like Caraway drove $1M in sales using this new tool, why you don't need fancy creative or complex pixel integrations, and ho…
…
continue reading

1
Shopify Mini Series Episode #3: With Patrick Joyce
15:43
15:43
Play later
Play later
Lists
Like
Liked
15:43Want to expand beyond just online sales but worried about the tech nightmare? Patrick Joyce, VP of Engineering at Shopify, breaks down how their unified POS system lets you sell anywhere without the typical headaches of managing multiple channels. From pop-ups to permanent retail, learn how brands are driving higher customer lifetime value by conne…
…
continue reading

1
Shopify Mini Series Episode #2: With Patrick Millegan
26:47
26:47
Play later
Play later
Lists
Like
Liked
26:47In this episode, Shopify's Patrick Millegan breaks down how the new customer accounts can drive real revenue - not just manage orders. Learn tactical tips for using this often-overlooked tool to boost retention, increase AOV, and create personalized experiences that actually convert. Plus, hear the inside story of how Shopify is making customer acc…
…
continue reading

1
Shopify Mini Series Episode #1: With Emma Horner
16:36
16:36
Play later
Play later
Lists
Like
Liked
16:36Ever wonder why the 'boring' stuff matters most? Emma from Shopify's product marketing team joins Richie and Joe to break down why Shopify's latest update is all about making the mundane magnificent. From unverified returns to offline payments, discover how Shopify is fixing those annoying little problems that keep you up at night. Plus, get the in…
…
continue reading
Get ready for something different - The Boring Ecom Podcast is teaming up with Shopify for a 4-episode mini-series diving deep into their latest Boring Edition update. Join Richie and Joe as they sit down with the Shopify team to break down the most impactful (but less talked about) features that could transform your store. No fluff, no hype - just…
…
continue reading

1
The Beginner's Guide to Boring Retention Marketing
54:10
54:10
Play later
Play later
Lists
Like
Liked
54:10Ever wondered how brands like Feastables turn first-time buyers into superfans? Join Richie Mashiko (She's Birdie) and Joe Siegel (Feastables) as they spill the tea on retention marketing - from building killer email flows to creating Discord communities that actually work. No fluff, just actionable strategies that have helped scale multiple 8-figu…
…
continue reading

1
Boring CRO: Debunking Myths & Strategies with Shane Rostad
52:45
52:45
Play later
Play later
Lists
Like
Liked
52:45Ever wondered if your CRO agency is actually full of sh*t? Shane Rostad, the self-proclaimed 'anti-CRO CRO God,' drops truth bombs about what really moves the needle in conversion rate optimization. From why performance guarantees are red flags to the actual impact of post-purchase revenue, Shane keeps it real about what works and what's just fancy…
…
continue reading

1
Boring But Effective: How This DTC Brand Hit 8-Figures With Just 3 Employees
38:32
38:32
Play later
Play later
Lists
Like
Liked
38:32Want to know how to actually build a profitable e-commerce brand without raising VC money? Richie breaks down exactly how Birdie grew from zero to 8-figures with just three full-time employees. Learn why most brands overcomplicate their marketing channels, how to negotiate better vendor terms instead of taking expensive loans, and why that fancy ma…
…
continue reading

1
Boring E-commerce Law 101 With Rob Freund
48:05
48:05
Play later
Play later
Lists
Like
Liked
48:05Ever wonder how the biggest DTC brands stay out of legal trouble? Former big law litigator Robert Freund pulls back the curtain on the most common legal pitfalls that can bankrupt e-commerce businesses. From deceptive pricing lawsuits to subscription nightmares, Freund shares real stories of brands that got hit with multi-million dollar settlements…
…
continue reading

1
The Boring Way to Build Subscriptions People Actually Keep
54:34
54:34
Play later
Play later
Lists
Like
Liked
54:34From nuclear science to running subscriptions at one of America's fastest-growing smart home companies - Matt Van Swol's journey is anything but boring. In this episode, he breaks down the exact strategies Wyze uses to convert hardware buyers into loyal subscribers (including the app features that drive 75% of subscription sales). Plus, Joe and Ric…
…
continue reading

1
Boring Amazon Secrets (From a $100M+ Seller)
44:13
44:13
Play later
Play later
Lists
Like
Liked
44:13Think Amazon will kill your DTC sales? Think again. In this episode, we're breaking down the actual playbook that took She's Birdie from $1M to 8-figures on Amazon. Our guest Mark Lathrum shares the boring-but-effective strategies he's used to scale multiple brands past $100M on Amazon - from inventory planning and pricing strategy to protecting yo…
…
continue reading

1
Your Boring Guide to Avoid Getting Screwed On Ecom Financing With Drew Fallon
44:22
44:22
Play later
Play later
Lists
Like
Liked
44:22Looking to finance your ecom brand but drowning in options? Drew Fallon cuts through the noise with straight talk about what actually works. After taking Mad Rabbit from zero to $60M and reviewing 60+ brands at Iris, Drew exposes common financing myths and shares what smart founders do differently. Get actionable insights on merchant cash advances,…
…
continue reading

1
The Boring Truth About Running Sweepstakes at 9-Figure Brands with HexClad’s Connor Rolain
53:24
53:24
Play later
Play later
Lists
Like
Liked
53:24Want to know how the big dogs run growth at 9-figure brands? Connor Rolain, Head of Growth at HexClad, spills the tea on everything from sweepstakes campaigns to Black Friday strategy. No bs, just real tactical advice on scaling e-commerce brands, managing growth teams, and finding your next big win. Whether you're doing $1M or $100M, this episode …
…
continue reading

1
The Most Boring Black Friday Episode Ever (But It'll Make You Rich)
51:52
51:52
Play later
Play later
Lists
Like
Liked
51:52Ready to turn Black Friday into your biggest revenue day ever? Joe breaks down the exact framework that generated millions for Feastables - from crafted offers that actually convert to preventing those dreaded stockouts. No fluff, just actionable strategies on inventory planning, SMS campaigns that print money, and how to keep your sanity when shit…
…
continue reading
Welcome to The Boring Ecom Podcast! In this introductory episode, meet your hosts Richie Mashiko (Head of Growth at She's Birdie) and Joe Siegel (Head of E-commerce at Feastables) as they explain why they're diving into the 'boring' side of e-commerce. Fed up with the endless content about ads and marketing, Richie and Joe are here to unpack the cr…
…
continue reading