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Boring CRO: Debunking Myths & Strategies with Shane Rostad
Manage episode 459012346 series 3614943
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Ever wondered if your CRO agency is actually full of sh*t? Shane Rostad, the self-proclaimed 'anti-CRO CRO God,' drops truth bombs about what really moves the needle in conversion rate optimization. From why performance guarantees are red flags to the actual impact of post-purchase revenue, Shane keeps it real about what works and what's just fancy data storytelling. Plus, find out why your ad creative probably matters more than your website changes, and why most brands don't actually need a CRO expert (even though Shane is one).
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Timestamps
(02:55) Shane's Background and Expertise
(04:38) CRO Testing Insights
(11:45) Auditing and Improving Brand CRO
(16:28) Running Effective Experiments
(23:20) The Truth About CRO Agency Performance Guarantees
(32:58) The Misleading Nature of ROI Calculations
(40:25) The Impact of Creative and Ad Accounts on Conversion Rates
(44:20) The Role of Offer Testing in CRO
(51:00) Final Thoughts and Where to Find More Information
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