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AI Search: A "Code Red" for All Websites (96% Less Referrals!)
Manage episode 474582681 series 3581996
Content provided by Peter Csathy, media, entertainment, AI & tech expert (chairman of Creative Media), Peter Csathy, AI, and Tech expert (chairman of Creative Media). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter Csathy, media, entertainment, AI & tech expert (chairman of Creative Media), Peter Csathy, AI, and Tech expert (chairman of Creative Media) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Host Peter Csathy's "synthetic" co-hosts discuss a sobering reality that faces all websites (not just media publishers and entertainment companies). For general purpose search, consumers increasingly turn to conversational AI chatbots like OpenAI’s ChatGPT, Google’s Gemini, and Anthropic’s Claude — as well as to more utilitarian AI search engines like Perplexity — instead of traditional Google and Bing search. This new AI search reality poses a "Code Red" for traditional search. But it also poses a very real “Code Red” (perhaps even existential) threat for most websites in general and the advertisers that support them. That means all news, media and entertainment companies, of course. But it goes much deeper than that — to anyone and any business that is dependent on advertising and ad-driven traffic. This episode discusses it all, including the new data from TollBit that is the basis for these conclusions.
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