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The Brand Blueprint - Case Study: Apple vs BlackBerry | A Tale of Two Brand Identities
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Join Heloise Lanoix as she explores the critical milestones in brand identity and positioning through the lens of Apple's iconic transformation and BlackBerry's cautionary decline. Discover how Apple's 'Think Different' campaign redefined the tech giant's image in the 90s and learn key lessons from BlackBerry's struggles to adapt.
Tune in to understand the nine pillars of successful branding that can take your brand to the next level.
00:00 Introduction: The Power of Brand Identity
00:34 Welcome to the Brand Blueprint Case Study
01:04 Apple Inc.: A Case Study in Brand Identity
01:34 The Think Different Campaign: Redefining Apple
03:43 Apple's Continued Success Through Brand Positioning
05:21 BlackBerry: A Cautionary Tale of Brand Failure
08:32 Conclusion: Lessons in Brand Identity
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