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The Brand Blueprint - Case Study: Apple vs BlackBerry | A Tale of Two Brand Identities

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Manage episode 470907755 series 3652234
Content provided by Founder and Co Host Dana Ammons, Value Growth Partners LLC, Co Host Dana Ammons, and Value Growth Partners LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Founder and Co Host Dana Ammons, Value Growth Partners LLC, Co Host Dana Ammons, and Value Growth Partners LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Join Heloise Lanoix as she explores the critical milestones in brand identity and positioning through the lens of Apple's iconic transformation and BlackBerry's cautionary decline. Discover how Apple's 'Think Different' campaign redefined the tech giant's image in the 90s and learn key lessons from BlackBerry's struggles to adapt.

Tune in to understand the nine pillars of successful branding that can take your brand to the next level.

00:00 Introduction: The Power of Brand Identity

00:34 Welcome to the Brand Blueprint Case Study

01:04 Apple Inc.: A Case Study in Brand Identity

01:34 The Think Different Campaign: Redefining Apple

03:43 Apple's Continued Success Through Brand Positioning

05:21 BlackBerry: A Cautionary Tale of Brand Failure

08:32 Conclusion: Lessons in Brand Identity

  continue reading

46 episodes

Artwork
iconShare
 
Manage episode 470907755 series 3652234
Content provided by Founder and Co Host Dana Ammons, Value Growth Partners LLC, Co Host Dana Ammons, and Value Growth Partners LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Founder and Co Host Dana Ammons, Value Growth Partners LLC, Co Host Dana Ammons, and Value Growth Partners LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Join Heloise Lanoix as she explores the critical milestones in brand identity and positioning through the lens of Apple's iconic transformation and BlackBerry's cautionary decline. Discover how Apple's 'Think Different' campaign redefined the tech giant's image in the 90s and learn key lessons from BlackBerry's struggles to adapt.

Tune in to understand the nine pillars of successful branding that can take your brand to the next level.

00:00 Introduction: The Power of Brand Identity

00:34 Welcome to the Brand Blueprint Case Study

01:04 Apple Inc.: A Case Study in Brand Identity

01:34 The Think Different Campaign: Redefining Apple

03:43 Apple's Continued Success Through Brand Positioning

05:21 BlackBerry: A Cautionary Tale of Brand Failure

08:32 Conclusion: Lessons in Brand Identity

  continue reading

46 episodes

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