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The Brand Blueprint - Unveiling Beauty Brand Secrets | Ylorie Taylor
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Content provided by Founder and Co Host Dana Ammons, Value Growth Partners LLC, Co Host Dana Ammons, and Value Growth Partners LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Founder and Co Host Dana Ammons, Value Growth Partners LLC, Co Host Dana Ammons, and Value Growth Partners LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of the Brand Blueprint Podcast, host Dana Ammons and co-host Cataanda James interview Ylorie Taylor, a dynamic brand strategist and chief connections officer with extensive experience in the beauty and personal care industry.
They discuss the distinctions between running a business and having a vision, the importance of visual design driven by vision, and the challenges of taking leaps in entrepreneurship. Ylorie shares her experiences working with top beauty brands, the significance of consumer-centric strategies, and how to effectively communicate with target audiences. Additionally, she provides insights into fractional leadership, the role of strategic advisors, and maintaining balance as a founder.
A must-listen for aspiring brand builders and seasoned entrepreneurs alike, this episode is packed with practical advice and actionable insights.
00:00 Introduction to Brand Building
00:20 Meet the Host and Guest
01:48 Rapid Fire Questions
03:25 Travel and Personal Preferences
05:30 Balancing Career and Family
07:24 Best Advice Received
09:09 Finding Your Purpose
11:18 Transitioning to Entrepreneurship
15:07 Building a Brand Identity
21:28 Consumer-Centric Approach
27:12 Simplifying Hair Care Terminology
30:41 Fractional Leadership in Business
38:43 The Value of Positioning and Networking
41:25 Understanding Your Target Persona
44:13 The Importance of Data-Driven Decisions
47:25 Balancing Passion and Practicality
52:47 Planning for Brand Growth and Exit Strategies
58:43 Getting Ready for Investment Opportunities
01:01:59 Critical Resources for Founders
01:09:26 Finding Balance as a Founder
01:17:15 Conclusion and Final Thoughts
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