R Blank: Science, Simplicity & the Brand Built to Protect

The Brand ON! Show

R Blank didn’t just start a company—he built a brand with a mission most people didn’t even know they needed. In this episode of The Brand ON Show, Brandon Coleman Jr. unpacks how SYB (Shield Your Body) is turning scientific credibility into consumer trust by tackling the invisible risks of EMF radiation. No scare tactics. No fluff. Just real products, rooted in real research, solving a real problem. From rejected trademarks to Amazon strategy to acquiring a digital well-being brand, R shows what it takes to lead with purpose—and keep your Brand ON.

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Connect and Follow Brandon Coleman Jr

Email: [email protected]

Website: www.brandoncolemanjr.com

LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

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Connect and Follow R Blank

R Blank is the CEO of Shield Your Body, whose mission it is to Make Technology Safer. With hundreds of thousands of customers in over 30 countries, and having been interviewed on platforms ranging from ABC television to ElectricSense, R is an internationally followed expert on issues of EMF, health and safety. He was inspired to create SYB when he co-authored the best-selling book, ‘Overpowered’, with his father, Dr. Martin Blank, one of the world’s leading EMF scientists. He has degrees from Columbia University and UCLA.

Website: https://shieldyourbody.com | https://bagby.co

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Transcript (with chapter marks)

00:01:40 Defining EMF

R Blank: EMF stands for electromagnetic frequency, also called electromagnetic radiation. It's a form of energy that's created by electrical and magnetic forces, as the name suggests… Everything that runs on power, like electrical grid or even batteries and anything that communicates wirelessly, like you said, cell phones and Wi Fi, all these forms of EMF. We call them non-ionizing EMF.

00:07:00 Battling Misleading Science

R Blank: In fact, one of the parts that I am really proud of are the two chapters on the business aspects of EMF science. So it's not just an overview of what the science tells us. It's also a deep dive into how the corporations are manipulating the science, right? … there's a lot of that money going into the research, and so they're, they're kind of flooding the zone with misleading science. … even governments recognize that there are dangers to this type of radiation.

00:17:01 Solutions, Solutions, Solutions

R Blank: I didn't have to worry about making people problem-aware, because the people finding me were already problem-aware, and I just had to give them confidence that the solution was a good one.

00:18:28 Building Trust

R Blank: EMF protection is a niche that is filled with a ton of snake oil and and there's absolutely no regulations about it. And they'll say, buy this pendant, and your whole body is protected. Or buy this stone, or buy this cream, and everything's fine. And so building a trust that we know what we're talking about and our stuff really does what it claims it does, that is critical.

00:20:13 Science-Driven Products

R Blank: In terms of building trust through the website, we have always tried to make prominent the lab testing data, because my products offer EMF protection, that is called shielding. What that means is it actually blocks and deflects radiation, which means you can measure how effective it is at blocking and deflecting radiation.

00:25:25 Complimentary Companies

R Blank: A lot of people use their phones as an alarm clock. So if you're telling them, keep your phone out of the bedroom, they'll say, I need it for an alarm clock. And I say, “No, here, use this instead.” It helps push the message, the key message of shield your body, without talking about EMF radiation at all.