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The Top 5 Questions: Entrepreneurs Ask
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You’ve got questions about brand alignment—Brandon Coleman Jr has straight answers. In this episode of The Brand ON! Show, Brandon tackles the top five questions he hears from entrepreneurs all over the world. What is brand alignment? Why does it matter? How long does it take? Is there a shortcut? And most importantly, are you the one holding your brand back? With five decades of no-fluff consulting under his belt, Brandon lays it out plain: alignment isn’t a tactic, it’s a business strategy. Want trust, growth, and market impact? Start by asking better questions—and turning your Brand ON!
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Transcript (with chapter marks)
00:01:25 Where Perception Meets Reality
Brandon Coleman Jr: The top five questions entrepreneurs ask about the power of brand alignment, number one: What is brand alignment? Brand alignment is where perception meets reality throughout the entire customer journey. Remember that a brand is a promise wrapped in a delivery. So that includes everything related to your enterprise and how it relates to your market.
00:03:16 Getting Close Counts
Brandon Coleman Jr: Number two, why is brand alignment important? ... Remember, brand alignment is the one element of branding that has not changed in 50 years, and in my opinion, never will. That is the cause. It is about the holistic approach to presenting every single facet of your enterprise in a way that meets or exceeds your market's expectations. Few can accomplish it, but getting close counts.
00:04:44 Aligned Brands Earn More
Brandon Coleman Jr: People enjoy buying from brands that feel right, that make it easy, that encourage you to engage, and in the end, aligned brands see faster revenue growth and increased profitability.
00:05:00 Do I Need To Be An Expert?
Brandon Coleman Jr: Number three, how do I begin assessing my own business's brand alignment without paying a big-time professional brand strategist? … Sometimes founders get lost in their own forest, and they can't see what's really going on with their brand. That's very common. In fact, I would estimate 50% of my clients over the last 50 Years knew the answer. They just needed clarity and confirmation.
00:07:14 No Silver Bullets
Brandon Coleman Jr: Number four, well, I'll get this question a lot. What is the silver bullet to getting your brand into alignment? Well, first, there is no silver bullet, no one-size-fits-all.
00:07:59 Alignment Takes Time
Brandon Coleman Jr: Number five, how long does it take to get my brand into alignment? Well, typically anywhere from 3 to 18 months, depending on the complexity and size of your enterprise and the challenges ahead. Who's leading your project is the most important decision you'll make.
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