Why Your Content Might Feel Off and How to Fix It!

The Breakthrough Message Show

The Breakthrough Message Show

19:15

Can AI compress the years long research time of a PhD into seconds? Research scientist Max Jaderberg explores how “AI analogs” simulate real-world lab work with staggering speed and scale, unlocking new insights on protein folding and drug discovery. Drawing on his experience working on Isomorphic Labs' and Google DeepMind's AlphaFold 3 — an AI model for predicting the structure of molecules — Jaderberg explains how this new technology frees up researchers' time and resources to better understand the real, messy world and tackle the next frontiers of science, medicine and more. For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch . Interested in learning more about upcoming TED events? Follow these links: TEDNext: ted.com/futureyou TEDAI Vienna: ted.com/ai-vienna Hosted on Acast. See acast.com/privacy for more information.…

about a year ago 12:21

MP3•Episode home

If your content feels a little... off—it’s probably because your business has evolved, but your message hasn’t. In this episode of The Breakthrough Message Show, Fabi Paolini breaks down exactly how to evolve your message to reflect the coach or expert you've become—without burning it all down and starting from scratch.

If you’re a high-ticket coach, consultant, or online expert who feels misaligned with your current marketing or stuck attracting the wrong clients, this episode is for you.

You’ll learn:

✅ The signs your messaging no longer matches who you are

✅ Why many coaching businesses outgrow their original audience

✅ How to realign your content to attract power buyers

✅ How to update your angle of mastery without losing momentum

✅ A client story that went from burnout to booked out—just by evolving her message

🎯 This is about messaging that matches your next level—and the clients ready to pay for it.

🔗 Book your 15-min Brand Message Assessment: https://BrandMessageSession.com

Resources & Links:

FREE Training: https://ReadyToInvestClients.com
Follow Fabi on Instagram: @fabipaolini
Join the conversation on LinkedIn: Fabi Paolini

165 episodes

Why Your Content Might Feel Off and How to Fix It!

The Breakthrough Message Show

published about a year ago

MP3•Episode home

If you’re a high-ticket coach, consultant, or online expert who feels misaligned with your current marketing or stuck attracting the wrong clients, this episode is for you.

You’ll learn:

✅ The signs your messaging no longer matches who you are

✅ Why many coaching businesses outgrow their original audience

✅ How to realign your content to attract power buyers

✅ How to update your angle of mastery without losing momentum

✅ A client story that went from burnout to booked out—just by evolving her message

🎯 This is about messaging that matches your next level—and the clients ready to pay for it.

🔗 Book your 15-min Brand Message Assessment: https://BrandMessageSession.com

Resources & Links:

FREE Training: https://ReadyToInvestClients.com
Follow Fabi on Instagram: @fabipaolini
Join the conversation on LinkedIn: Fabi Paolini

165 episodes

All episodes

The Breakthrough Message Show

1
Why You Need Your Message BEFORE You Build Your Business 11:20

3 days ago11:20

11:20

If you’ve ever asked, “Should I build my business first and figure out my message later?” — this episode is for you. Here’s the truth: Your message isn’t something you add later — it’s the foundation your business is built on. And if you skip this step, you’ll spend years struggling to attract clients, justify premium pricing, and stand out in your industry. In this powerful episode, Fabi Paolini reveals: Why building first and messaging later is the most common (and costly) mistake What messaging actually means (hint: it’s more than a catchy tagline) How to develop a magnetic message even if you're just starting your expert business Why expertise , not experience, is what Power Buyers care about The exact strategy she uses in Brand Message Assessments to position experts from day one Whether you’re launching your business or ready to reposition for premium clients, this episode is your roadmap to clarity, differentiation, and authority. 🎯 Book your free 15-min Brand Message Assessment: 👉 https://brandmessagesession.com 📲 Connect with Fabi: @FabiPaolini on LinkedIn, Instagram, TikTok & Facebook 🎧 Subscribe on Apple Podcasts | Spotify | YouTube…

The Breakthrough Message Show

1
Position Yourself as the Expert Power Buyers Want 7:30

10 days ago7:30

7:30

Are you unknowingly doing free marketing for your competitors? If your content is focused on why someone needs a coach, consultant, or strategist —instead of why they need you specifically —you're making one of the most expensive marketing mistakes out there. In this episode, Fabi Paolini breaks down why so many highly skilled experts struggle to attract premium clients and how to fix the disconnect between industry awareness and expert positioning. You’ll learn how to stop blending in and start becoming the only logical choice in your space. You’ll discover: Why marketing your service category repels Power Buyers How to make a compelling case for your unique value What to include in your content to increase conversions + pricing power The exact mindset shift that separates 6-figure and 7-figure experts A practical litmus test to audit your recent content 🎯 Book your free 15-min Brand Message Assessment: 👉 https://brandmessagesession.com 📲 Connect with Fabi: LinkedIn | Instagram | TikTok | Facebook → @FabiPaolini 🎧 Subscribe: Apple Podcasts | Spotify | YouTube…

The Breakthrough Message Show

1
How I Doubled My Income in 6 Months Without Hustling 11:52

17 days ago11:52

11:52

What if you could make in 6 months what used to take you a year—without working harder, burning out, or spreading yourself thin? In this episode, Fabi Paolini shares the behind-the-scenes of how she created the most profitable 6 months of her business by doing less , not more. You'll learn the exact strategic shifts she made to her messaging, podcast, content strategy, and sales processes to consistently attract premium, ready-to-invest Power Buyers . You’ll discover: The subtle yet powerful messaging pivot that doubled her conversions How to structure content that attracts qualified high-ticket clients The platform strategy that eliminated burnout while scaling visibility Why “general helpfulness” repels buyers—and what to do instead How strategic alignment fuels exponential income growth This episode is your step-by-step blueprint for creating a business that feels easy, aligned, and wildly profitable. 🎯 Book your free 15-minute Brand Message Assessment: https://brandmessagesession.com 📲 Connect with Fabi: LinkedIn, Instagram, TikTok, Facebook → @FabiPaolini 🎧 Subscribe: Apple Podcasts | Spotify | YouTube #StrategicAlignment #PowerBuyers #HighTicketSales #CoachingBusiness #MessagingStrategy #PremiumPositioning #BrandMessageAudit #OnlineBusinessGrowth #WorkLessEarnMore…

The Breakthrough Message Show

1
Why Your Executive Success Isn’t Translating to Expert Positioning 11:26

24 days ago11:26

11:26

You’ve climbed the corporate ladder, led high-performing teams, and made boardroom-level decisions. So why does positioning your expertise as a consultant, advisor, or thought leader feel like starting from scratch? In this episode, Fabi Paolini unpacks why corporate authority ≠ market authority , and what seasoned executives must do to shift from "experienced leader" to in-demand expert . You’ll discover: Why your title and experience are not your differentiators How to turn insights into your Angle of Mastery The key to communicating your value in a saturated market What Power Buyers are really looking for (and how to speak their language) Content strategies that demonstrate thought leadership (not tutorials) This is the step-by-step playbook for executives building premium positioning in consulting, advisory, or coaching businesses. 🎯 Book your 15-minute Brand Message Audit: https://brandmessagesession.com 📲 Connect with Fabi on LinkedIn, Instagram, TikTok & Facebook: @FabiPaolini 🎧 Listen & Subscribe on: Apple Podcasts | Spotify | YouTube #ExecutiveConsulting #ThoughtLeadership #MarketPositioning #AngleOfMastery #HighTicketClients #BrandStrategy #BusinessGrowth #PowerBuyers…

The Breakthrough Message Show

1
The Death of 'Adding Value' Content (And What Actually Converts) 9:31

4 weeks ago9:31

9:31

You’ve been told to “add value” in your content. Post helpful tips. Share what you know. Give away your best stuff. But what if that exact strategy is repelling the Power Buyers you're meant to serve? In this episode of The Breakthrough Message Show , Fabi Paolini unpacks why traditional “value-adding” content is outdated—and how to create Demand-Priming content that magnetizes high-ticket clients ready to invest. You’ll learn: The real reason helpful content isn’t converting How Power Buyers consume content differently than info-seekers What Demand-Priming content is—and how to use it The 4 elements of content that actually sells your coaching Why insight > information when building a premium coaching business 🎯 Want to see if your content is optimized for Power Buyers? Book a free 15-min Brand Message Assessment: https://brandmessagesession.com 📲 Connect with Fabi: Instagram | TikTok | LinkedIn | Facebook → @FabiPaolini 🎧 Subscribe & Listen: Apple Podcasts | Spotify | YouTube #PowerBuyers #DemandPrimingContent #HighTicketSales #CoachingBusiness #PremiumClients #MessagingStrategy #ContentThatConverts #OnlineBusinessGrowth…

The Breakthrough Message Show

1
How I Consistently Enroll $25K Clients Without a Huge Audience 11:50

5 weeks ago11:50

11:50

What if you could consistently enroll $25K clients —without a massive following, big-name collaborations, or speaking gigs? In this episode of The Breakthrough Message Show , Fabi Paolini reveals exactly how she attracts power buyers —vision-driven clients ready to invest at premium levels—by aligning every part of her business around her messaging and marketing . You’ll discover: The #1 reason most coaches fail to attract high-ticket clients How to shift from selling to budget shoppers to enrolling power buyers The psychology of premium buyers—and how to speak their language The exact messaging and content strategy that closes $25K+ deals Why traditional sales calls fail and how to switch to 15-min expert audits 🎯 Want my eyes on your messaging? Book your FREE 15-min Brand Message Assessment: https://brandmessagesession.com 📚 Watch the training on attracting premium clients: https://readytoinvestclients.com 🎙 Listen & subscribe: Apple Podcasts | Spotify | YouTube 📲 Connect with Fabi: Instagram | TikTok | LinkedIn → @FabiPaolini #HighTicketClients #PowerBuyers #25KClients #PremiumCoaching #MessagingForCoaches #AttractHighEndClients #CoachingBusinessGrowth #ClientAttraction…

The Breakthrough Message Show

1
Why Your Coaching Business Isn’t Attracting High Ticket Clients (Despite Amazing Results) 12:45

6 weeks ago12:45

12:45

You’re getting life-changing results for your clients… So where’s your waitlist? In this episode of The Breakthrough Message Show , I break down the real reason high-level coaches and consultants struggle to consistently attract premium clients — and it’s NOT because you’re not good enough. It’s because your Unique Selling Proposition hasn’t evolved with your expertise. You’ll learn: ✅ Why incredible results ≠ demand (without the right message) ✅ How outdated positioning is repelling your ideal clients ✅ The 3 shifts to create High Ticket Sales effortlessly ✅ How to craft messaging that matches your evolved brilliance ✅ Why power buyers aren’t responding — and how to fix that now ✨ This episode is your wake-up call to align your message with the level of transformation you actually deliver — and start attracting power buyers ready to invest. 🎯 Book your FREE 15-min Brand Message Assessment now: https://BrandMessageSession.com 🎙 Listen & subscribe: Apple Podcasts | Spotify | YouTube 📲 Connect: LinkedIn, Instagram, TikTok → @FabiPaolini #HighTicketSales #CoachingBusiness #UniqueSellingProposition #PowerBuyers #MessagingForCoaches #PremiumClients #AngleOfMastery #ClientAttraction…

The Breakthrough Message Show

1
How to Create a Unique Selling Proposition That Increases High Ticket Sales 12:24

7 weeks ago12:24

12:24

Why are some coaches the obvious choice in their space—while others with the same credentials struggle to get noticed? In this episode of The Breakthrough Message Show , I walk you through the 4 levels of differentiation that determine how your coaching business is perceived—and why your current unique selling proposition might be keeping you stuck in commodity pricing and low high ticket sales . If you're tired of blending in and ready to be the only logical choice for your dream clients, this episode is your game-changer. You’ll discover: ✅ The 4 levels of differentiation (and which one actually sells) ✅ Why frameworks and processes aren't enough to stand out ✅ How your Angle of Mastery™ turns you into a category of one ✅ What power buyers are really looking for when hiring a coach ✅ How to identify and articulate your unique insight that drives demand 🎯 Book your free 15-min Brand Message Assessment: https://BrandMessageSession.com 🎓 Watch the free on-demand class: https://ReadyToInvestClients.com Connect & Subscribe: Apple Podcasts | Spotify | YouTube LinkedIn, IG, TikTok → @FabiPaolini #HighTicketSales #CoachingBusiness #UniqueSellingProposition #PowerBuyers #MarketingForCoaches #AngleOfMastery #BrandDifferentiation #ExpertPositioning #NeedToHaveOffer…

The Breakthrough Message Show

1
Master High Ticket Sales: Clarify Your Message When You Solve Many Problems 13:06

8 weeks ago13:06

13:06

Feeling stuck trying to explain what you really do—because you solve too many problems for too many people? You’re not alone. And it’s killing your high ticket sales. In this episode of The Breakthrough Message Show , Fabi Paolini shares the exact strategy for clarifying your message without narrowing your impact—so you can attract more aligned clients and increase sales. Discover how to identify your umbrella problem and position your message to power buyers—those ideal clients who are ready to invest in your premium solution right now. You’ll learn: 🔥 Why listing all your services actually confuses your buyers 🔥 How to find the deeper, unifying problem you solve 🔥 The secret to attracting more power buyers without limiting your niche 🔥 Real examples of umbrella messaging in high-ticket coaching businesses 🔥 Why specificity scales and generalization stalls 📞 Book your 15-min Brand Message Assessment: https://BrandMessageSession.com Connect & Subscribe: Apple Podcasts | Spotify | YouTube LinkedIn, IG, TikTok → @FabiPaolini #HighTicketSales #CoachingBusiness #PowerBuyers #MessagingStrategy #BrandPositioning #ExpertMarketing #NeedToHaveOffer…

The Breakthrough Message Show

1
How a 15-Minute Audit Can Skyrocket Your High Ticket Coaching Sales 14:25

9 weeks ago14:25

14:25

What if 15 minutes could be the difference between being seen as a nice-to-have and becoming a need-to-have for your high-ticket clients? In this episode of The Breakthrough Message Show , Fabi Paolini shares the exact 15-minute expert audit strategy that has helped her achieve a 61% sales call conversion rate—without pressure, pitching, or long-winded discovery calls. Learn how to position yourself as a trusted authority from the very first interaction and attract clients who are already sold on your value. You’ll discover: ✅ The 3-step framework behind the expert audit process ✅ Why most sales calls are too long—and how to fix them ✅ How to use your angle of mastery to create instant trust ✅ The subtle shifts that turn interest into high ticket sales ✅ Real examples of how this strategy lands premium coaching clients 🎯 If you're a coach, expert, or consultant who’s tired of chasing leads and wants a smarter, simpler sales strategy—this episode is your roadmap. 🔗 Book your free 15-min Brand Message Assessment: https://BrandMessageSession.com Resources & Links: FREE 20-min masterclass: https://ReadyToInvestClients.com Connect with Fabi on LinkedIn: https://linkedin.com/in/fabianapaolini Follow on Instagram: @fabipaolini #HighTicketSales #CoachingBusiness #ExpertAudit #SalesStrategy #PowerBuyers #ClientAttraction #NeedToHaveMessaging…

The Breakthrough Message Show

1
Why Your Content Might Feel Off and How to Fix It! 12:21

10 weeks ago12:21

12:21

If your content feels a little... off—it’s probably because your business has evolved, but your message hasn’t. In this episode of The Breakthrough Message Show , Fabi Paolini breaks down exactly how to evolve your message to reflect the coach or expert you've become—without burning it all down and starting from scratch. If you’re a high-ticket coach, consultant, or online expert who feels misaligned with your current marketing or stuck attracting the wrong clients, this episode is for you. You’ll learn: ✅ The signs your messaging no longer matches who you are ✅ Why many coaching businesses outgrow their original audience ✅ How to realign your content to attract power buyers ✅ How to update your angle of mastery without losing momentum ✅ A client story that went from burnout to booked out—just by evolving her message 🎯 This is about messaging that matches your next level—and the clients ready to pay for it. 🔗 Book your 15-min Brand Message Assessment: https://BrandMessageSession.com Resources & Links: FREE Training: https://ReadyToInvestClients.com Follow Fabi on Instagram: @fabipaolini Join the conversation on LinkedIn: Fabi Paolini…

The Breakthrough Message Show

1
The REAL Reason Your Posts Aren't Converting to High-Ticket Sales! 10:41

11 weeks ago10:41

10:41

You’re getting likes, comments, even shares—but not sales. If that sounds familiar, this episode will shift everything. In this episode of The Breakthrough Message Show , I reveal why high-quality, resonant content often fails to convert—and what to do about it. If you’ve been relying on engagement metrics to measure success, you're missing the bigger picture. Learn how to realign your messaging to speak directly to power buyers —those ready to invest in high-ticket offers right now. What we’ll cover: ✅ The hidden problem behind "great" content that doesn’t convert ✅ Why tactical and vague content repels power buyers ✅ How to build messaging that activates emotional AND logical buying ✅ Why your identity as a leader affects your conversions ✅ The “Nice-to-Have” trap that keeps experts stuck This isn’t about posting more—it’s about stepping fully into authority with a clear, specific message that moves people to act . 👉 Book your free 15-minute Brand Message Assessment: https://brandmessagesession.com…

The Breakthrough Message Show

1
Stop Attracting the Wrong Clients | Use Problem Grounding to Sell High-Ticket Offers 11:43

12 weeks ago11:43

11:43

If your content is attracting tire-kickers, freebie hunters, or “I need to think about it” types — the problem isn’t your offer or your sales script. It’s how you're speaking to the problem. In this episode of The Breakthrough Message Show , I reveal why traditional urgency marketing — the kind that amplifies pain and agitated problems — actually repels high-ticket clients. Instead, I teach you a smarter, more aligned method called Problem Grounding — a proven messaging strategy that attracts premium clients ready to invest right now . You’ll discover: ✅ Why problem agitation repels power buyers ✅ The psychology behind problem grounding ✅ Real-world messaging examples that convert ✅ How to speak to the identity and environment of high-level clients ✅ Why your power buyers scroll past generic pain points — and how to stop them This episode is a must-listen for coaches, consultants, and service-based entrepreneurs ready to scale with clients who don’t need convincing . Say goodbye to energy-draining sales calls and hello to aligned, premium clients who value your work. 👉 Book your free 15-min Brand Message Assessment: https://BrandMessageSession.com…

The Breakthrough Message Show

1
Urgency Marketing Tips: The 4 Levels of Urgency That Make or Break Your Sales 10:20

13 weeks ago10:20

10:20

Ever feel like you're constantly chasing clients who stay stuck in "think about it" mode? The problem isn't your sales skills or your offer — it’s the level of urgency you're speaking to. In this episode of The Breakthrough Message Show , I break down the 4 Levels of Urgency that drive buying decisions — and show you exactly how to position your messaging to attract power buyers who are ready to invest right now (without convincing, pushing, or discounting your services). You’ll learn: ✅ Why traditional urgency tactics repel high-ticket buyers ✅ The difference between paralyzed, wishful, conditional, and intentional urgency ✅ How to align your message with the real decision-makers in your audience ✅ What to say (and what to stop saying) to resonate with power buyers who are action takers If you're a coach, expert, or consultant selling high-ticket offers , this episode will help you stop wasting time with the wrong people and start consistently attracting clients who are serious, committed, and ready to go. 🎯 Book your free 15-min Brand Message Assessment: 👉 https://BrandMessageSession.com…

The Breakthrough Message Show

1
Why I Left Facebook After 9 Years For LinkedIn And What Happened Next 14:05

14 weeks ago14:05