Mark Tina on How Verizon is Powering SMBs with AI & Security

The Bridgecast with Scott Kinka

In this episode of The Bridgecast, host Scott Kinka sits down with Mark Tina, Head of Indirect Distribution at Verizon Business, about Verizon’s journey from telecom giant to tech solutions powerhouse. They discuss democratizing AI for small businesses, enhancing cybersecurity, and integrating tools like Microsoft Teams for seamless mobile communication. With practical tips for business leaders and insights from Mark’s 22-year career, this episode reveals how Verizon is helping companies thrive in an increasingly digital, hybrid work environment.
What you will learn:

• Verizon’s evolution from "the phone company" to a full-service technology solutions provider
• Why AI adoption among SMBs has doubled, and how to implement practical AI solutions for small businesses
• The critical importance of employee cybersecurity training
• How to rationalize post-pandemic communications investments
• Why career longevity at major tech companies requires viewing positions as careers
• How enterprise providers help customers balance security, connectivity, and collaboration needs in a hybrid work environment
• The "Be Where Your Feet Are" principle for maintaining focus and presence in both business and personal life
• How to leverage partnerships between major platforms like Microsoft Teams and carrier networks for seamless communication

Mark Tina is the Channel Chief and Vice President of Indirect Partner Sales at Verizon Business, leading national channel strategy and driving profitable growth with a sharp focus on customer experience. With nearly 25 years of sales and leadership experience, Mark oversees five key sales outlets and a team of 700+. He previously led a 1,000+ person B2B sales organization, accelerating SMB recovery through Verizon’s 5G and connectivity solutions. A co-creator of Verizon’s LEAD Together mentorship program, Mark holds an MBA from Iona College and serves as Executive Sponsor of VALOR, supporting Verizon’s military employee community.

Episode Highlights:

• 06:30 Verizon's Evolution from Phone Company to Technology Solutions Provider
  
  

Mark explains how Verizon has transformed from a traditional telecommunications provider into a comprehensive technology company delivering end-to-end services. This evolution reflects the changing needs of modern businesses seeking integrated solutions for connectivity, security, and digital transformation. The company now provides everything from broadband and mobility to cybersecurity and AI-powered business tools, addressing the full spectrum of enterprise technology requirements. Verizon's approach combines foundational network capabilities with advanced services like software-as-a-service solutions and comprehensive security offerings. For IT leaders, this transformation represents an opportunity to consolidate vendors while accessing cutting-edge capabilities through a trusted partner.

• 09:00 Democratizing AI for Small Business Success
  
  

Verizon's approach to AI implementation focuses on making enterprise-grade capabilities accessible to small and medium businesses. The company has developed practical AI applications like customer service automation and business intelligence tools that can be quickly deployed without extensive technical expertise. Their AI assistant for small businesses demonstrates how complex technology can be simplified for practical daily use, such as managing customer inquiries and operations. Verizon provides both the technology and the implementation support, helping businesses properly configure and maintain their AI solutions. This comprehensive approach enables smaller organizations to compete effectively using the same technological advantages as larger enterprises.

• 14:50 Comprehensive Cybersecurity Strategy
  
  

Verizon's cybersecurity approach combines employee training, technical solutions, and continuous monitoring to create a robust security posture. Their strategy includes regular phishing tests, security awareness training, and detailed reporting to identify and address vulnerabilities. The company leverages its network expertise to deliver integrated security solutions that protect infrastructure and endpoints. Through partnerships with companies like Accenture and their security research published in the DBIR, Verizon helps organizations stay ahead of evolving threats. This multi-layered approach ensures businesses can maintain strong security while adapting to changing work environments.

• 25:16 "Be Where Your Feet Are" Leadership Philosophy

This principle emphasizes the importance of full engagement and presence in both professional and personal contexts. Leaders can improve their effectiveness by focusing entirely on the current task or interaction rather than allowing distractions to divide their attention. This approach leads to better decision-making, stronger relationships, and more productive outcomes in all areas of life. The practice requires conscious effort but yields significant benefits regarding work quality and personal satisfaction. For technology leaders managing multiple priorities, this mindset helps maintain focus and drive better results.

Episode Resources:

• Mark Tina on LinkedIn
• Verizon Business Website
• Scott Kinka on LinkedIn
• The Bridgecast on Apple Podcasts
• The Bridgecast on Spotify
• The Bridgecast on YouTube