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How Marketers Use the Same Tactics as Cults, with Mara Einstein
Manage episode 474584766 series 53674
Content provided by Core Temp Arts and Popped Collar Productions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Core Temp Arts and Popped Collar Productions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Mara Einstein is an author, academic, speaker, and marketing expert. In her new book, "Hoodwinked: How Marketers Use The Same Techniques as Cults," discusses how we have moved from attention-based advertising to an economy of anxiety. She reviews the ways in which cults attract and enmesh new members, and how marketing has become increasingly similar.
Follow her work at www.drmaraeinstein.com.
503 episodes
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Manage episode 474584766 series 53674
Content provided by Core Temp Arts and Popped Collar Productions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Core Temp Arts and Popped Collar Productions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Mara Einstein is an author, academic, speaker, and marketing expert. In her new book, "Hoodwinked: How Marketers Use The Same Techniques as Cults," discusses how we have moved from attention-based advertising to an economy of anxiety. She reviews the ways in which cults attract and enmesh new members, and how marketing has become increasingly similar.
Follow her work at www.drmaraeinstein.com.
503 episodes
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