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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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Architecture and construction industry awards from three perspectives
Manage episode 487145253 series 2941560
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Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. In this episode, I share some of my experiences of being involved in industry awards from three perspectives, as a judge, as an organiser and as an entrant.
This year alone, I've judged three major awards programmes The RIBA Awards West London region, The Brunel University Entrepreneurship Awards, and the global Architizer A+ Awards. On top of this last year I assessed over 100 award entries, so I feel I've got lots to say on this and how to create submissions that make shortlists and even go onto win.
I share:
- How to approach awards strategically
- Ways to research and select the right awards
- Tips on what makes award entries compelling
- The importance of using accessible language
- How to structure winning narratives and tell compelling stories
- Ways to prepare for judging visits
- What judges actually look for
Resources and links
RIBA Awards Judging Applications
About the show
The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
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